In this episode of Consulting Spotlight, we sit down with Errol Allen, founder of Errol Allen Consulting and veteran operations consultant. After leaving corporate America in 2011 at age 53, Errol transformed his analytical mindset and operations expertise into a thriving consulting practice focused on process optimization.

With over a decade of experience helping businesses streamline their operations, Errol shares powerful insights about the critical role of process documentation in organizational success. From his base in Texas, he has helped countless organizations identify inefficiencies, implement effective workflows, and achieve remarkable transformations in their operations.

Key Discussion Points:
- Journey from corporate analyst to independent consultant
- Three-phase approach to process documentation
- Real-world case study of process transformation in Houston
- Impact of remote work on documentation practices
- Tools and technologies including Visio and Loom
- Methodology for identifying critical processes
- Measuring ROI of process improvement initiatives
- Employee engagement strategies during change implementation
- Future of process documentation with AI and automation

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Creators & Guests

• Errol Allen - Guest

The Journey from Startup to SaaS Marketing Expert

In this inaugural episode of the Consulting Spotlight podcast, Brandon Falcon shares his transformative journey from a $1,000 startup to founding Falconics, a specialized B2B SaaS marketing agency. Brandon reveals how his team evolved from local web design to becoming a trusted partner for Fortune 500 marketing agencies, ultimately finding their passion in the B2B software space.

The Power of Empathetic Marketing

He discusses their unique "60 conversations in 60 days" methodology, emphasizing the power of authentic founder-customer dialogue in building lasting relationships. Through real-world examples and practical insights, Brandon explains how empathetic marketing helps software companies move beyond technical features to create emotional connections with users.

Building Sustainable Growth

The episode offers valuable perspectives on founder coaching, customer retention, and the importance of starting with clear messaging before rushing to market. Perfect for SaaS founders seeking to build meaningful customer relationships and achieve sustainable growth through human-centered marketing approaches.