In this episode, we dive deep into the world of marketing with Maria Shestakova, Chief Marketing Officer at Apifonica Genius.

Maria shares her journey in marketing and offers valuable insights on go-to-market strategies, demand generation, and product marketing. She emphasizes the importance of understanding your target audience and testing different approaches.

Key topics covered include:

• Designing go-to-market experiments

• Marketing to existing vs. new customers

• Capturing buyer personas and pain points

• Effective channels for lead generation

• Aligning product marketing with sales

Maria also provides advice for young marketers and startups, stressing the value of practical experience, continuous learning, and experimentation.

This episode is packed with actionable tips for marketers at all levels, from beginners to seasoned professionals.

In this insightful episode, Josephine Wong shares her expertise in marketing, sales, and product strategy. She discusses:

• The challenges of marketing in a nascent industry

• Effective channels for B2B lead generation

• The importance of content creation and distribution

• Her perspective on AI in marketing

• Branding strategies for B2B companies

• Aligning product marketing with sales efforts

• Developing go-to-market strategies for new products

Josephine offers valuable insights on buyer psychology, educational marketing, and simplifying complex messages. She emphasizes the importance of human creativity in marketing while acknowledging the efficiency gains from AI tools.

This episode is packed with practical advice for marketers, especially those in B2B and SaaS industries.

In this episode, we dive deep into the world of marketing with Rahul Kohli, VP of Marketing at Leoforce.

Rahul shares his journey into marketing and explains how Leoforce uses AI to revolutionize recruiting. He offers valuable insights on go-to-market strategies, demand generation, and the importance of understanding customer needs.

The conversation covers hot topics like content creation, the role of AI in marketing, and the significance of metrics. Rahul also discusses branding challenges and provides advice on aligning product marketing with sales.

Wrapping up, Rahul shares his thoughts on leadership in marketing and offers guidance for aspiring marketers. This episode is packed with practical wisdom for marketers at all levels, from students to seasoned professionals.