A truly customer-focused content strategy is the cornerstone of good customer experiences.

Over the past 25 years, Rob Punselie has developed and honed content discovery research methods based on time-tested usability knowledge and the Jobs to Be Done product-development framework.

This approach has helped him consistently deliver to his clients effective and durable content and customer experience strategies.

https://ellessmedia.com/csi/rob-punselie/

Storytelling is the oldest content practice. Alan Porter helps enterprises and content practitioners improve their story craft.

Alan shows how better stories both convey the unique benefits of a business to their customers and improve cross-functional communication within organizations.

https://ellessmedia.com/csi/alan-porter/

As recently as 40 years ago, we didn't have much need for the word "content."

But as soon as we started delivering the same information via multiple channels, we needed a way to identify the essential elements of content assemblies and to work with them independent of their various manifestations in information products. So the concept of "content" was born.

Joe Gollner has worked with content from its earliest days and has crafted a multi-layered definition to account for its many aspects.

https://ellessmedia.com/csi/joe-gollner/