• Rob Punselie: Content Jobs to Be Done

  • Jan 9 2025
  • Length: 31 mins
  • Podcast

Rob Punselie: Content Jobs to Be Done

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  • Summary

  • A truly customer-focused content strategy is the cornerstone of good customer experiences.

    Over the past 25 years, Rob Punselie has developed and honed content discovery research methods based on time-tested usability knowledge and the Jobs to Be Done product-development framework.

    This approach has helped him consistently deliver to his clients effective and durable content and customer experience strategies.

    https://ellessmedia.com/csi/rob-punselie/
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