• David Droga on fearless creativity, founding Droga5 and becoming CEO of Accenture Song

  • Sep 18 2024
  • Length: 1 hr and 5 mins
  • Podcast

David Droga on fearless creativity, founding Droga5 and becoming CEO of Accenture Song

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  • Summary

  • Today I'm speaking with one of the most awarded creatives on the planet, David Droga, founder of iconic agency Droga5, and now CEO of Accenture Song, one of the largest creative groups in the world. Described by David himself as "therapy", this conversation spans topics from his start as life as a copywriter, how he created some of the most creative work on the planet and what it's like to transition from a creative to a CEO.

    00:00 - Intro
    01:58 - How David Droga got into advertising
    07:36 - Working at Saatchi and Saatchi Singapore
    12:19 - Pushing boundaries and making yourself uncomfortable
    14:29 - Moving to Saatchi London
    20:32 - Why David Droga started Droga5
    25:55 - Droga5’s first campaign for Marc Ecko
    31:23 - The first idea Droga5 presented: GE Olympics Campaign
    38:30 - Droga’s Unicef campaign
    43:25 - Droga’s Newcastle Brown Ale work
    46:25 - Huggies Super Bowl Ad
    48:44 - The Coinbase QR Code Super Bowl ad
    52:22 - Characteristics of the best CMO’s Droga has worked with
    56:23 - What it’s like being CEO of Accenture Song
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