• David Lockwood from The Tapestry Agency explains how to analyse your customer data

  • Mar 24 2022
  • Length: 27 mins
  • Podcast

David Lockwood from The Tapestry Agency explains how to analyse your customer data

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  • Summary

  • David has an impressive career in marketing and analytics working with companies such as Boden and Direct Wines before co-founding The Tapestry Agency. He speaks to Andrew about customer-centric marketing; how it's normal to lose money when acquiring customers, how David analyses customer data to determine how those customers are going to perform for the business; and the importance of triggered emails when targeting customers.
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