The Joy of Marketing

By: Machine Labs
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  • Summary

  • Learn about marketing from your host Andrew Veitch who's recruited over 1 million e-commerce customers and hear guests from brilliant stores and marketing experts.
    Copyright 2022 Machine Labs
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Economics Marketing
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Episodes
  • How Georgia Cummings, CEO & founder of Potage, uses Machine Labs to understand her customers

    How Georgia Cummings, CEO & founder of Potage, uses Machine Labs to understand her customers
    Jul 1 2022
    Georgia started Potage, a food delivery company, in 2012. For the first 8 years they've only supplied London but have plans to start delivering across the UK. Georgia spoke to Andrew about how she's manage to grow such a successful company from her mum's kitchen! She also explained how Joe Wicks and Davina McCall helped boost their Instagram following to 20,000; the importance of a locally sourced, seasonal product line and the future plans for Potage.
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    19 mins
  • Whitney Hawkings, Founder & CEO of Flowerbx explains how her unique business model has been vital to her success

    Whitney Hawkings, Founder & CEO of Flowerbx explains how her unique business model has been vital to her success
    May 26 2022
    Whitney Hawkings traded in a career in luxury fashion, for a career in luxury flowers. Her cut-to-order business model means customers are getting the freshest flowers possible, delivered the next day. They also discuss the importance of Instagram as a visual acquisition tool for Flowerbx, and why offline marketing doesn't work for the business. Whitney explains how having huge names like Dior, Louis Vuitton and Jimmy Choo as regular customers, helped boost their sales and smooth the transition into the US market.
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    22 mins
  • Aidan Thomson, the Growth Marketing Manager at Days, has a taste for product sampling

    Aidan Thomson, the Growth Marketing Manager at Days, has a taste for product sampling
    May 17 2022
    Days are a UK based beer company who offer alcohol free beer. They currently have 2 products, a Lager and a Pale Ale, both of which are 0.0% alcohol. Aidan explained how their brand image, messaging and tone helps differentiate Days from the abundance of competition within the alcoholic drink sector. He also spoke about how the brand tries to "optimise everything for virality" and how, as a small company, they manage to use their on trade sales to boost their DTC sales.
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    24 mins

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