Dana Marruffo is the Senior Manager of Global PR and Communications for BigCommerce, where she leads the planning, strategy, and management of global go-to-market and corporate communications, thought leader programs, and executive communications. Here, she discusses how COVID changed E-commerce and why AI will have a big impact on the industry.

Key Takeaways:

- How to make a great elevator pitch

- How to become a thought leader

- Retail innovation during covid

Episode Timeline:

1:45 What makes a great elevator pitch?

3:00 How can startups tell their story?

4:30 How to create a narrative blueprint?

5:15 Humans crave narratives

6:15 Dana's thought leadership philosophy

7:45 Should thought leaders feel compelled to give up the 'secret sauce'?

9:45 What types of e-commerce stories are connecting with the public in 2024?

10:30 How have consumers changed post-COVID?

11:45 Has COVID-era innovation slowed down?

13:45 How will AI make shopping easier for consumers?

16:00 How has Dana successfully navigated so many career transitions?

16:45 The importance of mentorship

19:45 Dana's work with A-list musicians

This episode’s guest:

• Dana Marruffo on LinkedIn

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