• E426: Interview with Melanie Draheim from Fox Communities Credit Union

  • Sep 18 2024
  • Length: 23 mins
  • Podcast

E426: Interview with Melanie Draheim from Fox Communities Credit Union

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  • Summary

  • In this episode, we talk with Melanie Draheim, Chief Marketing Officer at Fox Communities Credit Union.

    Melanie shares her journey from art and math enthusiast to marketing leader. She discusses the challenges of marketing in competitive industries and the importance of understanding customer needs.

    Key topics include:

    • Balancing marketing to existing and new customers

    • The critical role of branding in financial services

    • Using metrics effectively in marketing

    • Product marketing strategies

    • Leadership in marketing organizations

    Melanie offers valuable advice for aspiring marketers, emphasizing the importance of continuous learning and stepping out of one's comfort zone.

    This conversation provides practical insights for marketers at all levels, from students to seasoned professionals.
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Marketing Economics
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