• E428: Interview with Jamie Walker from Keyfactor

  • Sep 18 2024
  • Length: 23 mins
  • Podcast

E428: Interview with Jamie Walker from Keyfactor

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  • Summary

  • In this episode, we dive into the world of B2B marketing with Jamie Walker, Chief Marketing Officer at Keyfactor. Jamie shares her journey from sales to marketing and offers valuable insights on go-to-market strategies, demand generation, and metrics.

    Jamie discusses how marketing approaches evolve as companies grow and the importance of aligning marketing efforts with revenue goals. She emphasizes the value of building trust with existing customers and creating targeted experiences for different audience segments.

    The conversation covers effective marketing channels, the significance of branding in cybersecurity, and advice for aspiring marketers. Jamie also provides guidance for early-stage tech startups on achieving product-market fit.

    This episode offers practical tips and strategies for marketers at various career stages and company sizes, making it a must-listen for anyone in the B2B marketing field.
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Marketing Economics
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