• E431: Interview with Josephine Wong from CommentSold

  • Sep 19 2024
  • Length: 42 mins
  • Podcast

E431: Interview with Josephine Wong from CommentSold

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  • Summary

  • In this insightful episode, Josephine Wong shares her expertise in marketing, sales, and product strategy. She discusses:

    • The challenges of marketing in a nascent industry

    • Effective channels for B2B lead generation

    • The importance of content creation and distribution

    • Her perspective on AI in marketing

    • Branding strategies for B2B companies

    • Aligning product marketing with sales efforts

    • Developing go-to-market strategies for new products

    Josephine offers valuable insights on buyer psychology, educational marketing, and simplifying complex messages. She emphasizes the importance of human creativity in marketing while acknowledging the efficiency gains from AI tools.

    This episode is packed with practical advice for marketers, especially those in B2B and SaaS industries.
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Marketing Economics
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