• E490: Interview with Marie-Sophie von Bibra from Readly

  • Dec 5 2024
  • Length: 24 mins
  • Podcast

E490: Interview with Marie-Sophie von Bibra from Readly

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  • Summary

  • In this episode, we dive into the world of digital magazine subscriptions with Marie-Sophie von Bibra, Chief Marketing Officer at Readly.


    Marie-Sophie shares her journey into marketing and explains Readly's mission to provide trusted content in a digital format. She discusses strategies for marketing to new and existing customers, and how Readly adapts its content for different channels.


    We explore the challenges of using AI in content creation and the importance of transparency. Marie-Sophie also offers insights on metrics, branding challenges, and leadership in marketing organizations.


    The interview concludes with valuable advice for young marketers starting their careers. Marie-Sophie emphasizes the importance of observing people, understanding AI, and gaining diverse experiences in different marketing environments.
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