• EP26 - How I Used Podcasting to Build a Marketing Strategy for Entrepreneurs – Mark Hayward

  • Sep 17 2024
  • Length: 1 hr and 5 mins
  • Podcast

EP26 - How I Used Podcasting to Build a Marketing Strategy for Entrepreneurs – Mark Hayward

  • Summary

  • In this episode of ‘We Built This Business,’ we talk with Mark Hayward from Podcast Introduction Group and his show, Business Growth Talks.

    Mark shares how he founded Podcast Introduction Group, a company that connects business owners and entrepreneurs to podcast platforms. He details his entrepreneurial journey, from his early corporate career at PwC and KPMG to launching multiple ventures, including the podcast guesting business.

    Mark discusses the evolution of podcasting as a marketing strategy and offers insights into the importance of personal development, having mentors, and the resilience required to build a business.


    HIGHLIGHTS

    • Mark discusses the growth of his company, Podcast Introduction Group, which helps clients find the right podcasts to build their brands.

    • Transitioning from corporate roles at PwC and KPMG to entrepreneurship during the pandemic.

    • The impact of mentors in Mark's corporate and entrepreneurial journey.

    • Mark’s experience with starting his own podcast Business Growth Talks and its rebranding to focus on scaling businesses.

    • The challenges and rewards of hosting a live show for his 500th podcast episode.


    PODCAST INTRODUCTION

    Daniel Osullivan invites business owners and industry experts onto the We Built This Business Podcast to discuss how they have built their business.

    We discuss how they started, their business challenges, successes, failures and everything in between.

    Running a business is hard work so why not learn from business owners who are currently building or who have built a business.


    PODCAST SPONSOR

    Team Building Experiences are a nationwide team building company that specializes in keeping things fun for companies. With a wide range of mobile events such as Game Shows, Sports Days, Crystal Challenge, and more, there is something for every company.

    Visit https://bit.ly/tbe-pod and quote PODCAST15 to receive 15% off your next team-building event.

    VALUABLE RESOURCES

    Guest Website - https://podcastintroduction.com/

    Host Website - https://theexperiencespecialistsgroup.com

    EPISODES TO CHECK OUT NEXT

    How I Built a Luxury Events Business From Startup to Superyacht – James Clutterbuck

    How I Went From Bus Shelter to Billion Dollar IPO – David Murray-Hundley

    How I Turned an Event Equipment Hire Startup into a £5 Million Revenue Business – Taran Doherty

    ABOUT THE HOST

    Daniel Osullivan is the CEO of The Experience Specialists Group we have brands in the events, entertainment and media industries including Red Cactus Events, Team Building Experiences, Shizzoo.co, Football Zorbing UK, Nel Events and X Event Solutions.

    CONNECT & CONTACT

    Daniel Osullivan

    Daniel Osullivan Linkedin Page

    Email: daniel@webuiltthisbusiness.co.uk

    We Built This Business

    Podcast Website

    Podcast Linkedin Page

    Podcast Instagram Page

    Facebook Instagram Page


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