In this episode of We Built This Business, we talk with LinkedIn expert Ashley Leeds. Ashley is a LinkedIn coach known as “The 15 Minute Guy” for his practical approach to mastering LinkedIn in just 15 minutes a day. In this episode, Ashley shares insights and strategies to help business owners and professionals get noticed on LinkedIn, build authentic connections, and attract new customers. This episode is the first in our ‘How To’ series where we invite an expert to share practical tips for business owners and entrepreneurs. HIGHLIGHTS • Make Your Profile Stand Out Ashley emphasizes the importance of a clear and engaging profile photo and cover banner, making sure both are mobile-friendly and professional. • Content That Connects Share personal and engaging content rather than strictly business-focused posts. Ashley shares how personal touches—like sharing hobbies or anecdotes—can build connections. • Consistency Is Key Building a presence on LinkedIn doesn’t happen overnight. Ashley’s 15-minute-a-day strategy helps people show up consistently and engage authentically. • The Power of Video Video posts, even if simple, can be effective on LinkedIn. Ashley explains how video lets people “see the real you” and can build trust faster than text. • Followers vs. Connections Ashley explains the differences and benefits of LinkedIn followers versus connections, helping listeners optimize how they grow their LinkedIn audience. • Success Stories Ashley shares an inspiring story of a client who, through humorous posts, attracted clients by being authentic and consistent. PODCAST INTRODUCTION Daniel Osullivan invites business owners and industry experts onto the We Built This Business podcast to discuss how they have built their business. We discuss how they started, their business challenges, successes, failures, and everything in between. Running a business is hard work, so why not learn from business owners who are currently building or who have built a business? PODCAST SPONSOR Team Building Experiences is a nationwide team-building company and expert in keeping things fun for companies. With a wide range of mobile events like Game Shows, Sports Days, and the Crystal Challenge, there's something for every company. Visit Team Building Experiences and quote PODCAST15 to receive 15% off your next team building event. VALUABLE RESOURCES Guest Website - https://just.15mins.day/ Host Website – https://webuiltthisbusiness.co.uk EPISODES TO CHECK OUT NEXT How I Built a £6 Million Revenue Print and Promotional Business by The Age of 24 - Taylor Tassie How I Turned an Event Equipment Hire Startup into a £5 Million Revenue Business – Taran O'Doherty How I Built a Luxury Events Business From Startup to Superyacht – James Clutterbuck ABOUT THE HOST Daniel Osullivan is the CEO of The Experience Specialists Group we have brands in the events, entertainment and media industries including Red Cactus Events, Team Building Experiences, Shizzoo.co, Football Zorbing UK, Nel Events and X Event Solutions. CONNECT & CONTACT Daniel Osullivan Daniel Osullivan Linkedin Page Email: daniel@webuiltthisbusiness.co.uk We Built This Business Podcast Website - https://beacons.ai/wbtb Podcast Linkedin Page Podcast Instagram Page Facebook Instagram Page Donation: Every week that we release an episode of We Built This Business we give £10 to our Charity the British Heart Foundation - https://www.bhf.org.uk/ (Started 21.05.2024 we hope to donate £520 a year)