• Is disruptive innovation overhyped?
    Mar 3 2025

    Isn’t the notion of “disruption “, aka disruptive innovation, used and abused by analysts and technology experts? And by dint of abuse, aren’t we in the process of deluding ourselves? At a time when some are fretting about the volatility of the business generated by ‘unicorns’ or even centaurs, it is perhaps worth asking whether …

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    19 mins
  • Ethical growth hacking is not an oxymoron
    Feb 25 2025

    Growth hacking can often be perceived as toxic, but you can sit back and relax, it is possible to practise ethical growth hacking but it requires time and energy, growth hacking expert Frederic Canevet explained to Visionary Marketing. In a nutshell, it may be a little harder than you think, but it is well worth …

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    9 mins
  • AI in retail: shrinking queuing times today, headcount tomorrow
    Dec 17 2024

    AI is redefining retail for good, bringing in the kind of automation and professionalism once implemented in the manufacturing industry. In this case, it’s mostly revolving around data-driven marketing decisions and in-store retail media capabilities. As shown by Axians, a VINCI group company, AI isn’t a mere toy for undergraduate students who are failing their …

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    19 mins
  • Data-Driven AI Is the Future of Customer Experience
    Nov 22 2024

    Data-Driven AI is the future of customer experience, François Ajenstat told us at a recent interview. François is Chief Product Officer at Amplitude, the company behind a digital analytics platform aimed at helping B2B and B2C businesses build better products, websites and ecommerce experiences through behavioural data. François stressed the significance of data-driven AI within …

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    17 mins
  • Protecting your privacy and avoiding cookie pop-ups
    Nov 18 2024

    Ever heard of cookie pop-ups? It’s true that it’s hard to escape them. Following the 2011 Cookie Directive, sites have finally complied. But rather than deleting cookies, they have installed cookie pop-ups, which throw annoying messages at you and prevent you from surfing the web. They’re useless, mostly because they don’t really improve data confidentiality. …

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    7 mins
  • GENAI and Content Marketing: Learning from experience
    Oct 31 2024

    Is GenAI content marketing-friendly? Adobe organised a round-table discussion during their Experience Makers conference in Paris at the end of last year. The debate brought together a few digital experts. During this debate, I mentioned that there were limitations associated with GenAI image production and that they weren’t technical. Others contended that it was just …

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    7 mins
  • Influencer Marketing: Average European Spend at €3.5m Annually
    Oct 30 2024

    The state of influencer marketing in Europe 2024 is a survey conducted by Kolsquare, a leading European influencer marketing agency. It provides a particularly interesting perspective on influencer marketing budgets, how influencer marketing is handled and its future trends. Besides, its comparison of Europe’s main markets for IM is clearly enlightening. It’s one of the …

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    8 mins
  • Cyber threat Landscape Europe, 2024
    Oct 23 2024

    The Cyber threat landscape in Europe is quite worrying. A recent survey by Cloudflare was conducted amongst 4,261 IT executives responsible for cybersecurity in Europe. 24% of the sample is made from small enterprises (150–999 employees), 24% from medium-sized businesses (1,000–2,500 employees) and 52% from large organisations (above 2,500 employees). All major European countries were …

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    4 mins