In this podcast episode, Saher Ghattas, SVP North American Sales Leader of DataStealth, shares his journey and insights on go-to-market (GTM) alignments.

He discusses the challenges and different frameworks for GTM alignments, emphasizing the importance of driving impact and value for customers at each stage of their journey.

Saher also explores the freemium model and strategies for encouraging conversion, as well as analyzing churn and ensuring a smooth handoff between sales and customer success teams.

He highlights the role of a Chief Customer Officer and offers advice for leaders on team growth and GTM alignments. Finally, he discusses compensation plans and shares his thoughts on the trends and forecast for 2024.

Takeaways

• GTM alignments require leaders to understand the different frameworks and choose the one that best suits their organization's growth and maturity.
• Driving impact and value for customers at each stage of their journey is crucial for success.
• Analyzing churn and ensuring a smooth handoff between sales and customer success teams can help improve customer retention.
• The role of a Chief Customer Officer is becoming increasingly important in organizations.
• Leaders should prioritize self-care and remember that they are human, making mistakes is okay.

Connect with Saher Ghattas