"Hustle & Humor" is a special Summer 2024 series under the Unpolished MBA ® podcast, hosted by seasoned Atlanta-based entrepreneurs Monique Mills and Caitlin Ferguson. We dive into the realities of running a business with candid conversations, insightful advice, and a healthy dose of humor.

-Running from August 6th to September 19th

-Episodes released every Tuesday and Thursday

In this episode, hosts discuss chat with Tas Bober, founder of Delphinium, a niche B2B SaaS digital marketing consultancy with focus on perfecting landing pages for B2B SaaS. Tas shares her transition from working in-house marketing to launching her own consulting business. The discussion covers her sales experience, challenges of ethical marketing, the power of niche focus, and how humor plays a role in her work. Tas discusses how to thrive in consulting, balancing work-life priorities, and the evolving landscape of digital marketing.

Key Topics Discussed:

Key Topics:

• Tas’s transition from in-house marketing to running her consultancy
• Challenges in sales and how that shaped her marketing approach
• Niche B2B SaaS consulting for landing pages and digital marketing strategy
• The value of humor and personality in B2B marketing
• How to balance work-life priorities while scaling a business
• Insights on influencer marketing and personal brand building on LinkedIn
• Creating value for clients through strategy and ethical sales

Memorable Quotes:

• "You can't shove something down someone's throat just to hit a quota—they have to be ready for it."
• "Being specific in your niche can make people curious about everything else you're good at."

Resources Mentioned:

• Tas’s LinkedIn Landing Page Resource Hub (available on her LinkedIn profile)

Follow Tas Bober on LinkedIn - https://www.linkedin.com/in/tasbober/

Her company: Delphinium Solutions – B2B SaaS consultancy specializing in paid ads and landing pages