I am absolutely thrilled to revisit one of the standout episodes from this year! As the first episode I recorded in 2023, it continues to hold its relevance as we transition into 2024. We're discussing today a topic that I hold near and dear to my heart—the art of crafting a magnetic brand story with an enduring power to captivate and engage your audience. Let’s dive in!

In this episode, I discuss:

• Why I abandoned my vision board for an action board.
• How to figure out who you are as an entrepreneur or business owner.
• Why your mindset matters.
• What is a brand story?
• Refining brand messaging.
• Identifying brand voice.
• How to demonstrate authority.
• How to make a strategy from your brand story.
• Achieving higher customer engagement and overall client satisfaction.

I believe in manifestation, hard work, and reaching beyond the stars to achieve my goals. In 2024, I’m breathing life into my business and myself. This is our year!

Key Takeaways:

1. Create pillar content to recycle into micro-content.
2. Create authority and thought leadership through value and information.
3. Create an action board and follow through.

Go Be Awesome!

Original Air Date: Episode 135, January 4, 2023.

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