Merry Christmas, ya'll, and welcome back to another episode of It’s Simply Life! Today, we’re doing another replay of the best episodes of 2023. I picked this episode because of its power to inspire. I was lucky enough to be a guest on Clicks and Bricks Podcast hosted by Ken Cox, and I'm sharing the episode with you again today! We talked about everything from my personal journey to marketing secrets and everything in between. More importantly, we discuss the #1 MUST DO to make your business successful. Tune in to find out!

In this episode, we discuss:

• The path that brought me to where I am now.
• Learning through failure and mistakes.
• How sticky notes brought me out of grief and into a positive mindset.
• Why taking care of yourself is essential to any entrepreneurial journey.
• The importance of self-talk.
• Why confidence played a huge role in starting my business.
• Getting rid of things and people that don’t serve your growth.
• The routines that keep me happy, healthy, and in a positive mind frame.
• The stress of trying to build a business while marketing your business.
• Creating transformational stories for clients.
• Don’t chase clients- instead, show up with value.
• Nurturing clients with information.
• The difference between marketing and sales.
• The importance of keeping it simple.

In doing this episode with Ken, I discovered that my path in life, while hard and tragic, led me to where I am now, exactly where I need to be. Thriving, traveling, and living a life I designed. If I can do it, so can you! Don’t hold yourself back, and as Ken would say, “Show up with positivity or don’t show up at all!”

Key Takeaways:

• Know where your clients “hang out” (LinkedIn, Instagram, Facebook).
• Focus on that platform and engage daily.
• Consistency is key!

Go Be Awesome!

Original Air Date: Episode 136, January 11th, 2023.

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I am absolutely thrilled to revisit one of the standout episodes from this year! As the first episode I recorded in 2023, it continues to hold its relevance as we transition into 2024. We're discussing today a topic that I hold near and dear to my heart—the art of crafting a magnetic brand story with an enduring power to captivate and engage your audience. Let’s dive in!

In this episode, I discuss:

• Why I abandoned my vision board for an action board.
• How to figure out who you are as an entrepreneur or business owner.
• Why your mindset matters.
• What is a brand story?
• Refining brand messaging.
• Identifying brand voice.
• How to demonstrate authority.
• How to make a strategy from your brand story.
• Achieving higher customer engagement and overall client satisfaction.

I believe in manifestation, hard work, and reaching beyond the stars to achieve my goals. In 2024, I’m breathing life into my business and myself. This is our year!

Key Takeaways:

1. Create pillar content to recycle into micro-content.
2. Create authority and thought leadership through value and information.
3. Create an action board and follow through.

Go Be Awesome!

Original Air Date: Episode 135, January 4, 2023.

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Welcome back, ya’ll! In today's episode, we're discussing the fascinating world of AI. Over the past year and a half, my team and I have embraced AI technology to assist us in content creation, brainstorming, copywriting, and general marketing ideas. It's been an incredible tool that has changed the game, saving us valuable time and enhancing our networking efforts on platforms like LinkedIn. However, mastering AI has its fair share of challenges with important ethical implications. With that in mind, let's explore the strategies and techniques that have empowered us and inspired you to harness AI to its fullest potential.

In this episode, I discuss:

• The role of AI in social media.
• How algorithms already utilize AI to personalize your feed.
• AI's potential to enhance your LinkedIn profile (and other social platforms).
• Using your LinkedIn profile page as a landing page for your personal brand.
• Speaking directly to your audience and potential clients.
• How to use AI to refine your brand's voice, tone, and messaging.
• Finding inspiration from other pages you admire and follow.
• Creating hyper-personalized content with AI by having it generate ideas and outlines.
• Harnessing AI as a tool to combine your unique thoughts.
• Expanding your networking system with AI.
• Knowing what prompts to use for outcomes tailored to you and your brand.
• Ethical considerations of AI technology.
• The importance of researching and being mindful of the content you consume.
• Awareness that false information and visuals are prevalent.
• Leveraging AI for career growth.
• Repurposing content with AI.

Key Takeaways:

• AI is changing the game—embrace and use the change to help with content creation, networking, career, and branding.
• Familiarize yourself with the prompts that yield the best results.
• Use AI responsibly and be vigilant in distinguishing fact from generated content, considering the prevalence of misinformation.

Go Be Awesome!

Original Air Date: Episode 139, July 17th, 2023. Please note—there is no Webinar sign-up!

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