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Episode 17: Prime, Gatorade, BodyArmor and the Sports Slump
Sep 3 2024
Length: 41 mins
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Episode 17: Prime, Gatorade, BodyArmor and the Sports Slump

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Summary
After the rapid sales decline of Congo Brands' influencer-driven Prime Hydration this year, Beverage Digest Editor & Publisher Duane Stanford and industry expert John Sicher dig into the brand's boom-splat storyline to assess what this means for a slumping U.S. sports drink category.

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