The Breeze With Beverage Digest

By: Beverage Digest
  • Summary

  • Beverage Digest Editor & Publisher Duane Stanford talks shop: news of the day, interesting competitive trends, new products and categories. He brings you into the kinds of conversations that we have here every day at Beverage Digest. To dissect what’s happening, connect dots, and ask the most important question: “What does this mean?”
    © 2024 The Breeze With Beverage Digest
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Episodes
  • Episode 19: KDP’s Ghost Gambit, Bang Founder’s Ai Reboot, and the Big Energy Squeeze
    Nov 4 2024

    Beverage Digest Editor & Publisher Duane Stanford and industry expert & regular podcast contributor John Sicher discuss a wild October in the energy drinks sector.

    Former Bang Energy founder and CEO Jack Owoc announced he is getting back into the energy game following the collapse of Bang Energy. His new product is called Ai Energy. Then last week, Keurig Dr Pepper announced it was buying Ghost Energy and taking it out of the Anheuser-Busch system. This is the latest energy drink to be taken away from the AB system. And Celsius just bought one of its co-packers for $75 million to get more control over its supply chain and innovation turnaround. What does all of this activity mean at a time when the energy category remains sluggish?

    This episode was recorded on Nov. 1, 2024.

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    33 mins
  • Episode 18: Who is Positioned to Win? An Industry Report Card
    Oct 7 2024

    Beverage Digest Editor & Publisher Duane Stanford and industry expert & regular podcast contributor John Sicher dive into the most recent beverage category performance data to see what it tells them about brands, consumers, and the retail environment. Will promotions need to be ramped up to spur volume sales? Is product diversification cannibalizing core brands? Drop in on their conversation.

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    33 mins
  • Episode 17: Prime, Gatorade, BodyArmor and the Sports Slump
    Sep 3 2024

    After the rapid sales decline of Congo Brands' influencer-driven Prime Hydration this year, Beverage Digest Editor & Publisher Duane Stanford and industry expert John Sicher dig into the brand's boom-splat storyline to assess what this means for a slumping U.S. sports drink category.

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    41 mins

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