Unlock the secrets to mastering social media for game development with insights from social media guru Tamsin and Sarah, the marketing dynamo behind Astral Clocktower Studios, in the latest episode of The Games PR Podcast. Sarah brings her hands-on experience from cat-themed action RPG Kristala, sharing the pivotal role data-driven decisions play in crafting effective marketing strategies. You'll learn why quality trumps quantity in content creation and how truly understanding your audience can set you apart in a crowded digital landscape.

We also explore the strengths of various social media platforms and how to leverage them effectively. From building vibrant communities on Discord to maintaining a consistent visual theme on Instagram, we cover it all. Discover the latest LinkedIn trends, including the power of carousels and face imagery to boost engagement, and stay ahead of the game with insights into the ever-changing algorithms of Instagram and TikTok. Our discussion provides actionable tips to navigate these challenges and amplify user-generated content.

Dealing with negative feedback doesn't have to be daunting. Learn strategies to respond constructively and distinguish between genuine criticism and trolling. Sarah and Tamsin offer practical advice for solo developers, emphasizing the importance of mental health and effective time management. Whether you're consulting friends before responding or utilizing moderation tools, we'll equip you with the knowledge to build a resilient and engaged community for your game. Tune in for a wealth of insights that will transform your social media strategy.