This episode of the Games PR Podcast, hosted, as always, by our Jack, features industry veteran Ichiro Lambe discussing the challenges and strategies around game discoverability. With over 30 years in the industry and notable achievements like founding Dejobaan Games and working at Valve on Steam Labs, Ichiro shares insights on the difficulties developers face in getting their games noticed. Topics include the enormity of Steam's ever-expanding library, the role of storefronts at the bottom of the sales funnel, and the impact of social media and traditional media on game marketing. The conversation also explores the potential of AI in game development and marketing and the importance of effective trailers and initial impressions. Lastly, they touch on the viability of paid advertising, the role of authenticity in reaching niche communities, and emerging industry trends.

Unlock the secrets to mastering social media for game development with insights from social media guru Tamsin and Sarah, the marketing dynamo behind Astral Clocktower Studios, in the latest episode of The Games PR Podcast. Sarah brings her hands-on experience from cat-themed action RPG Kristala, sharing the pivotal role data-driven decisions play in crafting effective marketing strategies. You'll learn why quality trumps quantity in content creation and how truly understanding your audience can set you apart in a crowded digital landscape.

We also explore the strengths of various social media platforms and how to leverage them effectively. From building vibrant communities on Discord to maintaining a consistent visual theme on Instagram, we cover it all. Discover the latest LinkedIn trends, including the power of carousels and face imagery to boost engagement, and stay ahead of the game with insights into the ever-changing algorithms of Instagram and TikTok. Our discussion provides actionable tips to navigate these challenges and amplify user-generated content.

Dealing with negative feedback doesn't have to be daunting. Learn strategies to respond constructively and distinguish between genuine criticism and trolling. Sarah and Tamsin offer practical advice for solo developers, emphasizing the importance of mental health and effective time management. Whether you're consulting friends before responding or utilizing moderation tools, we'll equip you with the knowledge to build a resilient and engaged community for your game. Tune in for a wealth of insights that will transform your social media strategy.

Summer is here, and that can only mean one thing! It's showcase season, and in today's episode of The Games PR Podcast, we promise to equip you with actionable strategies to transform your digital event planning and make your appearances at digital showcases and Steam Festivals a more successful endeavour. We also discuss the advantages of digital showcases over in-person events and explain why going virtual could be your best bet for maximising opportunity and value from your investment.

Ever wondered how to make your game stand out at Steam Next Fest? We've got you covered. We delve into the key strategies for indie developers and studios to maximize their Next Fest presence. Learn the tricks of timing your launch, creating compelling demos, and leveraging influencer collaborations to ensure your game doesn't just get noticed but remembered. Additionally, we'll discuss the importance of a standout Steam page and how to gather actionable feedback to refine your game before its official release.

Costs and opportunities at industry events can vary dramatically, but with the right approach, any game can make a significant impact. In our final segment, we explore the financial dynamics of major showcases like Summer Games Fest compared to more niche events like Wholesome Direct. We illustrate how strategic planning, robust assets, and effective demos can level the playing field, even for indie developers with limited budgets. Plus, we introduce the concept of "aftercare," offering tips on maintaining momentum and capitalising on event exposure for long-term success. Tune in to ensure your game not only shines but sustains its momentum post-event.