Dr. Yaniv Zaid, a.k.a. Dr. Persuasion, is many things: economist, attorney, business consultant, and public speaker. He uses his PhD in Law and his rich experience to guide government departments, private firms, and public organizations to success. Dr. Zaid is a globally recognized expert on public speaking, sales, marketing, negotiations, and persuasion. He also ranked third in the 2003 World Ranking of Public Speakers. Further, he’s authored eleven bestselling books and has been asked to speak to audiences worldwide.

0:00 Preview - Professional Services Need Psychology

1:04 Introduction

3:54 A Day in the Life in Israel

5:17 Getting to Know Dr. Zaid

8:48 Professional Services Need Psychology

10:44 The Know-Like-Trust Model

15:03 Important Aspects of Online Content

19:22 The Value of Becoming an “Expert”

25:38 American vs. Israeli Legal Fields

28:08 Be Valuable, Keep Client Data

28:48 Contacting Dr. Yaniv Zaid

30:02 Wrapping Up

Dr. Zaid’s profession takes him around the world to profess his knowledge and understanding of law, economy, and the basis of human psychology for everything we do in business. Be sure to contact him about any upcoming workshops and consultation opportunities!

- Tom Foster of Foster Web Marketing
- Dr. Zaid Yaniv AKA Dr. Persuasion

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