• Episode 82: Blurring The Blackline

  • Sep 14 2021
  • Length: 56 mins
  • Podcast

Episode 82: Blurring The Blackline

  • Summary

  • The Blackline Podcast has always been based on issues between sales and marketing. That line is blurring - alignment is always improving - but alignment isn’t always (and shouldn’t be) a happy peaceful place. So what is alignment, and can you have alignment without conflict? Let’s find out!

    Each episode is broken up into three sections: Big News, The Question of the Episode, and Takeaways.
    Big News: The blame game between sales and marketing
    Question of the Episode: What one piece of advice would you give sales and marketing teams today to improve their attempts to be more aligned?
    Takeaways:

    • Mike - If you’re in sales, go spend some time with the marketing team. Tell them what you’re being asked and tell them what you need. If you’re in marketing, go and spend time with the sales team to hear the questions they’re being asked.
    • Doug - Cross-discipline objectives and metrics. How often does each team have its own metrics that aren’t informative? There is no such thing as sales and marketing; they were created to manage organizations. They’re both responsible for revenue problems.


    If you'd like to be featured in upcoming episodes, let us know what your question is on Twitter @DemandCreator or email our Podcast Producer at hannah@imaginellc.com

    And if you want to watch the video recording of this episode, you can do so at
    https://blog.imaginellc.com/theblackline/blurring-the-blackline and follow us on Twitter @dougdavidoff, @knowingwhen & @DemandCreator.

    Show More Show Less

What listeners say about Episode 82: Blurring The Blackline

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.