• Evolution of SRAM's Mountain Bike Technology: from Gripshift to Transmission and beyond. (Jimmy Nordloh, SRAM Field Guide)

  • Jan 14 2025
  • Length: 1 hr and 21 mins
  • Podcast

Evolution of SRAM's Mountain Bike Technology: from Gripshift to Transmission and beyond. (Jimmy Nordloh, SRAM Field Guide)

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    Mountain Cog dives deep into the evolution and future of SRAM's mountain bike components with industry veteran and SRAM Field Guide Jimmy Nordloh.

    Discover the fascinating history behind SRAM's acquisitions, including: Zipp Wheels and Time Pedals, while exploring breakthroughs like the Buttercups suspension technology (surprisingly inspired by chainsaw grips). Learn why properly bedding your brakes is crucial for optimal performance and the true story behind SRAM's approach to component serviceability. Jimmy shares insider knowledge about SRAM's future, manufacturing facilities in Taiwan, and their commitment to bike shop partnerships, making this episode essential for anyone interested in mountain bikes.

    SRAM MTB Products
    SRAM MTB: https://www.sram.com/en/sram/mountain
    Rockshox: https://www.sram.com/en/rockshox
    Truvativ: https://www.sram.com/en/truvativ
    Zipp: https://www.sram.com/en/zipp
    Quarq: https://www.sram.com/en/quarq
    Time: https://www.sram.com/en/time-sport
    Hammerhead: https://www.hammerhead.io/
    Velocio: https://velocio.cc/?__woopraid=gtJLkWVFnj0g

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