Mountain Cog

By: Mountain Cog - Joshua Anderson & Dane "Guru" Higgins
  • Summary

  • Hosted by an enthusiast and a mountain bike industry expert featuring laughter and passionate guests.

    © 2025 Mountain Cog
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Episodes
  • Evolution of SRAM's Mountain Bike Technology: from Gripshift to Transmission and beyond. (Jimmy Nordloh, SRAM Field Guide)
    Jan 14 2025

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    Mountain Cog dives deep into the evolution and future of SRAM's mountain bike components with industry veteran and SRAM Field Guide Jimmy Nordloh.

    Discover the fascinating history behind SRAM's acquisitions, including: Zipp Wheels and Time Pedals, while exploring breakthroughs like the Buttercups suspension technology (surprisingly inspired by chainsaw grips). Learn why properly bedding your brakes is crucial for optimal performance and the true story behind SRAM's approach to component serviceability. Jimmy shares insider knowledge about SRAM's future, manufacturing facilities in Taiwan, and their commitment to bike shop partnerships, making this episode essential for anyone interested in mountain bikes.

    SRAM MTB Products
    SRAM MTB: https://www.sram.com/en/sram/mountain
    Rockshox: https://www.sram.com/en/rockshox
    Truvativ: https://www.sram.com/en/truvativ
    Zipp: https://www.sram.com/en/zipp
    Quarq: https://www.sram.com/en/quarq
    Time: https://www.sram.com/en/time-sport
    Hammerhead: https://www.hammerhead.io/
    Velocio: https://velocio.cc/?__woopraid=gtJLkWVFnj0g

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    mountaincog@gmail.com

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    1 hr and 21 mins
  • 091 – If he’d drank less, he would’ve won more... Steve Peat (Guest: Tim March - ghostwriter of Peaty's new autobiography)
    Dec 31 2024

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    In this episode the boys are joined by Tim March who ghostwrote Steve Peat’s new autobiography “Forged By Speed – The Making of a Mountain Bike World Champion”.

    Steve Peat needs no introduction, he had a prolific downhill race career with 17 World Cup wins, 2 World Cup Overall titles, and a World Championship title. He is currently the head coach and team manager of the Santa Cruz Syndicate race team. He is hands down one of the fastest and most successful downhill mountain bike athletes in history.

    He’s well known, not only for being wicked fast on a bike, but for his rock star persona. There’s no other athlete that we can think of that embodied the “work hard – play hard” philosophy more than Peaty. His party animal shenanigans are as well documented in the media as is his downhill supremacy.

    The book, which was underpinned by ~20,000 journal entries that Steve religiously kept throughout his career, tells the deeper story of Steve’s upbringing, thought process, training methodology, challenges, and a healthy amount of his infamous shenanigans.

    Ghostwriter Tim March (who himself, is a Professional BMX racing legend and long-established bike journalist), worked for several years with Peaty to document and give fans a true inside look into Steve’s back story and the trials and tribulations that lead to his success.

    Forged By Speed – The Making of a Mountain Bike World Champion

    • Apple: https://books.apple.com/us/book/forged-by-speed/id6717572064
    • Amazon (U.S.): https://www.amazon.com/Forged-Speed-making-mountain-champion/dp/1839810963
    • Amazon (U.K.): https://www.amazon.co.uk/Forged-Speed-making-mountain-champion/dp/1839810963
    • Web: https://www.adventurebooks.com/products/forged-by-speed

    Peaty’s (Steve Peat’s mountain bike product company)

    • https://peatys.com/

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    mountaincog@gmail.com

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    1 hr and 5 mins
  • 090 – Bet you don’t know about this! (Faction Bike Studio, Adam Robbins)
    Dec 17 2024

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    Who is Faction Bike Studio? You can think of them as the creative minds behind your next bike.

    Faction Bike Studio is a cutting-edge industrial design and engineering consulting company based in Quebec, Canada. Essentially, bike brands (small, medium, and the big guys) hire Faction to help them design and engineer their company’s bikes or bike parts. They’ve done 350 projects for over 100 customers since they were established in 2010.

    This is the first of 2 podcasts we’ve got planned with Faction Bike Studio. In this episode we chat with Faction Bike Studio’s Product manager Adam Robbins who introduces Faction. In the second episode, we’ll bring on Simon (Faction’s R&D Lead Engineer) to answer detailed questions about how and why bikes are designed the way they are…

    We need your help! Please submit any questions you have about how and why bikes are designed the way they are… submit your questions using the “Send Us A Text” link above or via Instagram or Facebook.

    Faction Bike Studio links...
    Web: https://factionbikestudio.com/
    Instagram: https://www.instagram.com/factionbikestudio/?hl=en
    Facebook: https://www.facebook.com/factionbike/

    Listen to Mountain Cog
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    Socials
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    Email
    mountaincog@gmail.com

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    1 hr and 13 mins

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