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PROFITABLE TALKS....

In this episode of the Profitable Creative, host Christian Brim interviews John DiMatto, a photographer who transitioned from television production to branding photography. John shares his journey, discussing the emotional toll of his previous work, the importance of storytelling in photography, and how he identifies and serves his ideal clients. He also delves into pricing strategies, the significance of financial stability for creativity, and valuable lessons learned throughout his career.

PROFITABLE TAKEAWAYS...

• John transitioned from television production to photography after a personal loss.
• He emphasizes the importance of storytelling in photography.
• John's ideal clients are experts in various fields who need branding photography.
• He believes in capturing genuine emotions rather than posed images.
• Pricing strategies evolved from initial low rates to a more stable income.
• Financial stability allows for greater creative freedom.
• John encourages photographers to understand their clients' needs and language.
• He stresses the importance of planting seeds for future business opportunities.
• Continuous learning and improvement are crucial in the creative industry.
• John advises focusing on a specific target audience to enhance service delivery.

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