The Profitable Creative

By: Christian Brim CPA/CMA
  • Summary

  • Hey, Creative! Are you ready to discuss profits, the money, the ways to make it happen? The profitable creative podcast is for you, the creative, how you define it. Videographers, photographers, entrepreneurs, marketing agencies. You get it. CEO of Core Group and author Christian Brim interviews industry experts, creative entrepreneurs and professionals alike who strive to be creative and make money at the same time. Sound like you?

    Tune in now. It's time for profit.


    © 2025 The Profitable Creative
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Episodes
  • The CMO Dream: A Conversation with Lindsey Miller | Lindsey Miller
    Jan 23 2025

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    PROFITABLE TALKS...

    In this episode of Profitable Creative, host Christian Brim interviews Lindsay Miller, founder of My Marketing Assistant. They discuss the evolution of marketing technology, the importance of understanding customer needs, and the development of a business model that caters to marketing professionals. Lindsay shares her early experiences with money and entrepreneurship, her career choices, and the entrepreneurial spirit she cultivated while working in politics. In this conversation, Lindsey Miller discusses her aspirations of becoming a CMO, the importance of mentorship, and the lessons learned from financial challenges in her entrepreneurial journey. She reflects on the significance of operational efficiency, the impact of hiring decisions, and the necessity of understanding team dynamics. Lindsey emphasizes the value of learning from experiences and the importance of maintaining a proactive approach in business management.

    PROFITABLE TAKEAWAYS...

    • Lindsay launched My Marketing Assistant to bridge the gap between technology and marketing professionals.
    • The company uses a hybrid model of automation and human expertise.
    • Understanding customer needs is crucial for effective marketing.
    • Lindsay's business model was developed in response to client demands for lower-end tasks.
    • Early experiences with selling art shaped Lindsay's entrepreneurial mindset.
    • Lindsay's career path was influenced by opportunities in politics and marketing.
    • The importance of critical thinking in marketing cannot be overstated.
    • AI can assist in marketing, but human understanding is irreplaceable.
    • Lindsay believes in the power of creativity to drive business success.
    • She remains open to new career opportunities that align with her values. Lindsey aspires to be a CMO, valuing collaboration and leadership.
    • She acknowledges the importance of autonomy and a positive work culture.
    • Many entrepreneurs share a reluctance to return to employee roles.
    • Lindsey believes in the value of mentorship and advice from others.
    • She advises to give challenges more time before moving on.
    • Financial challenges taught her valuable lessons about business management.
    • Maintaining a financial cushion is crucial for business stability.
    • Operational inefficiencies can arise when leadership steps back too much.
    • Hiring more people isn't always the solution to workload issues.
    • Understanding processes and team dynamics is essential for success.

    Ready to turn your PASSION into PROFIT?!? Let's get CREATIVE ➡️
    https://www.coregroupus.com/profit-first-for-creatives

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    47 mins
  • From TV to Photography: John DiMato's Journey | John DeMato
    Jan 21 2025

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    PROFITABLE TALKS....

    In this episode of the Profitable Creative, host Christian Brim interviews John DiMatto, a photographer who transitioned from television production to branding photography. John shares his journey, discussing the emotional toll of his previous work, the importance of storytelling in photography, and how he identifies and serves his ideal clients. He also delves into pricing strategies, the significance of financial stability for creativity, and valuable lessons learned throughout his career.

    PROFITABLE TAKEAWAYS...

    • John transitioned from television production to photography after a personal loss.
    • He emphasizes the importance of storytelling in photography.
    • John's ideal clients are experts in various fields who need branding photography.
    • He believes in capturing genuine emotions rather than posed images.
    • Pricing strategies evolved from initial low rates to a more stable income.
    • Financial stability allows for greater creative freedom.
    • John encourages photographers to understand their clients' needs and language.
    • He stresses the importance of planting seeds for future business opportunities.
    • Continuous learning and improvement are crucial in the creative industry.
    • John advises focusing on a specific target audience to enhance service delivery.

    Ready to turn your PASSION into PROFIT?!? Let's get CREATIVE ➡️
    https://www.coregroupus.com/profit-first-for-creatives

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    43 mins
  • Transforming Finances: The Power of Coaching | DaRenda Hanson
    Jan 16 2025

    Send us a text

    PROFITABLE TALKS...

    In this episode of The Profitable Creative, host Christian Brim speaks with DaRenda Hanson, a relationship manager and financial coach. They discuss the importance of financial coaching, the role of values in financial management, and the integration of personal and business finances. DaRenda shares insights on client success stories, the impact of accountability in coaching, and the significance of understanding one's money memories. The conversation also touches on common challenges faced by clients, the value of professional guidance, and the necessity of building trust and communication with clients.

    PROFITABLE TAKEAWAYS...

    • Financial coaching helps clients manage their money better.
    • Understanding personal values is crucial for budgeting.
    • Integrating personal and business finances is essential for entrepreneurs.
    • Accountability is a key component of effective coaching.
    • Client success stories highlight the impact of financial coaching.
    • Money memories shape our financial behaviors as adults.
    • Many clients struggle with understanding tax deductions.
    • Professional guidance is necessary to navigate financial complexities.
    • Trust and communication are vital in client relationships.
    • Education is a significant part of financial coaching.

    Ready to turn your PASSION into PROFIT?!? Let's get CREATIVE ➡️
    https://www.coregroupus.com/profit-first-for-creatives

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    36 mins

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