We're back for part 2 of the self storage SEO discussion that began on last week's episode. There were so many unanswered questions that needed a response:

• What if you have multiple locations? Do you use 1 website, 1 Google Profile?
• How do you get in the Map Pack if your not already?
• Should my website list every single chain restaurant near my facility? When is it worthwhile to mention a landmark or other business in my content?
• What if people don't have Google accounts?
• What metrics should we prioritize to accurately measure the ROI of our SEO efforts, particularly in driving move-ins and reducing customer acquisition costs?
• Can you advise on how to ask customers and the frequency for reviews after rate increases have been given across multiple facilities?
• How do you get people to follow your Facebook page?
• As voice search usage increases, how can self-storage businesses adapt their SEO strategies to capture leads from queries like 'storage near me' or 'affordable storage units nearby'?
• For the longest time we have heavily focused on Google Ads thinking it was the primary lead driver. However are you all saying it is actually organic/SEO?
• How do you measure how well your website is doing compared to other facilities?
• Does SEO have to cost a lot? We are paying an outside company a lot of money a month to put us at top. Would it be worth it to do it ourselves to save money?

Yes, we tackle all of these, plus give a few recommendations at the end for furthering your self storage education.

Hosts: Josh Huff & Melissa Huff

Produced by Lighthouse Storage Solutions

What is SEO, why does it matter, and how does it work for self-storage specifically? Today we tackle search engine optimization basics and discuss the impacts of the REITs, AI, and changes to expect in the coming year. Do you need to still be on page 1 of Google? What metrics should you pay attention to? Who and how do you target your ideal customer? David, the SEO expert from StoragePug, joins the webinar to answer these and many other questions to make sure you are on the right track.

This is a re-broadcast of the January 23, 2025 webinar.

Guests: David Austin, StoragePug

Hosts: Tommy Nguyen & Melissa Huff

Brought to you by the teams at StoragePug and Lighthouse Storage Solutions

When is the last time you looked through your self storage operations manual, assuming you have one in place? Is it still fully applicable and relevant? Are you using it to train new employees or is it so out of date it just collects dust on the shelf? Today we talk best practices for optimizing your operations manual. These documents should be regularly used tools to run your business. If they aren't serving you well, we go over several ways to turn that around and make them a valuable piece of your operation.

Hosts: Josh Huff & Melissa Huff

Produced by Lighthouse Storage Solutions