• Elliot Connie on How Better Questions Drive Personal and Business Growth
    Dec 4 2024

    Can asking better questions change your future? Elliot Connie believes it can. As a psychotherapist, author, and founder of The Solution Focused Universe, Elliot has built a multi-seven-figure business, amassed 150,000 email subscribers, and inspired countless lives—all by asking the right questions.


    In this conversation, Elliot shares:


    • The importance of focusing on one person when creating content.
    • How to make questions actionable and transformative.
    • The surprising power of gratitude in building an audience.


    Discover his unique mindset and strategies, including insights from his book, Change Your Questions, Change Your Future.


    Connect with Elliot Connie:


    • Website - https://elliottconnie.com/
    • Linkedin - https://www.linkedin.com/in/elliott-connie-852b787/
    • Instagram - https://www.instagram.com/elliottspeaks/
    • Books - https://elliottconnie.com/books/



    Resources:


    • Connect with Ian
    • Download a Tackle Box!
    • Supercharge your marketing and grow your business with video case stories today!
    • Book a Discovery Call Today with Our Experts
    • Subscribe to the YouTube Channel



    Hosted on Acast. See acast.com/privacy for more information.

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    32 mins
  • Avoiding the “Zone of Doubt” in Customer Relationships with George Bryant
    Nov 27 2024

    George Bryant—master of scaling businesses that truly connect, shares game-changing insights, from the 3 biggest mistakes in the customer journey to the surprising importance of speed, response, and meeting customers where they are.


    We also dive into concepts you won’t hear anywhere else: the ‘Triangle of Poop,’ the ‘Zone of Doubt,’ and George’s wild journey from a 7-figure cooking blog he walked away from, to billion-dollar consulting. Plus, George drops his #1 app pick for social media in 2024, and you won’t believe his take on the Cardinal Sin of marketing.


    What You’ll Learn:


    • Avoiding the “Zone of Doubt” in Customer Relationships
    • How to Prevent “Drowning the Journey” with Too Much Information
    • Building Emotional Safety to Strengthen Customer Trust
    • Why Customers Need Evidence Before They Commit
    • Create Your Ideal Customer Through Exceptional Experience
    • Social Media Is a Party—Build Relationships, Not Just Sales
    • Leadership and Consistency: Reinforcing Core Messages That Stick
    • The Cardinal Sin of Marketing: Getting Attention Without Engagement
    • Why Scaling Success Depends on Retaining Relationships


    Connect with George Bryant:


    • Website - https://mindofgeorge.com/
    • Facebook - https://www.facebook.com/groups/georgebryant
    • Instagram - https://www.instagram.com/itsgeorgebryant/
    • YouTube - https://www.youtube.com/@Itsgeorgebryant


    Resources:


    • Connect with Ian
    • Download a Tackle Box!
    • Supercharge your marketing and grow your business with video case stories today!
    • Book a Discovery Call Today with Our Experts
    • Subscribe to the YouTube Channel



    Hosted on Acast. See acast.com/privacy for more information.

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    40 mins
  • How Selling Your Digital Agency Can Be a Strategy for Scaling Not Just an Exit with Todd Taskey
    Oct 9 2024

    Ever thought about scaling your digital agency by selling it? On this week’s Garlic Marketing Show, we dive into a fascinating conversation with Todd Taskey from Potomac Business Capital, who shares how selling your agency could be the key to unlocking new growth opportunities.


    Todd reveals the keys to building a great company, making your agency irresistible to buyers, and the often-overlooked strategy of scaling through selling. Plus, real stories of agencies that have grown exponentially after leveraging strategic sales.


    This episode is packed with insights that could change the way you think about growing your business. Don’t miss it!



    What You’ll Learn:


    • Important Factors That Make Your Agency Attractive to Buyers, Like Recurring Revenue and Client Retention
    • Common Pitfalls That Can Prevent a Deal from Closing and How to Avoid Them
    • Real-Life Examples of Successful Agency Sales and What Made Them Stand Out to Private Equity Firms
    • The Critical Role That Strong Financials, Sales, and Marketing Play in Securing a Higher Valuation
    • Why Building a Sales Function, Rather Than Just Hiring a Salesperson, Is Crucial for Agency Growth
    • How Private Equity Views Agency Acquisitions and How You Can Leverage Their Resources for Long-Term Growth


    Connect with Todd Taskey:


    • Website
    • Linkedin
    • Podcast


    Resources:


    • Connect with Ian
    • Download a Tackle Box!
    • Supercharge your marketing and grow your business with video case stories today!
    • Book a Discovery Call Today with Our Experts
    • Subscribe to the YouTube Channel



    Hosted on Acast. See acast.com/privacy for more information.

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    29 mins
  • Matthew Kimberley's Book Yourself Solid for Coaches
    Oct 2 2024

    Are you a coach or consultant struggling to book those dream clients? Get ready to change that! On this episode of the Garlic Marketing Show, we’re diving deep with Matthew Kimberley, co-author of the game-changing book, Book Yourself Solid. Matthew and I will be discussing the powerful concept of the anti-funnel, and why you don’t need a complex tech stack to build a successful coaching or consulting business.


    From creating a Red Velvet Rope Policy to making offers in direct proportion to trust, Matthew shares actionable insights to help you understand your ideal clients before you even start marketing. Whether you’re aiming to book clients paying $2,500 or $25,000, this episode is packed with steps you can take right now to start landing those deals.


    Don't miss out—tune in for more marketing wisdom and discover how to book yourself solid without the overwhelm!


    What You’ll Learn:


    • Ditch the Funnel and Build Trust for High-Ticket Clients
    • Select Only the Clients Who Energize You with a Red Velvet Rope Policy
    • Why Marketing Should Be the Last Step in Your Business Strategy
    • Systematize Your Success with a Proven Method for Booking Clients
    • Make Offers That Match the Trust You've Earned with Clients
    • Leverage Relationship Capital to Grow Your Coaching Business


    Connect with Matthew Kimberley:


    • Website
    • Linkedin
    • Delightful Business
    • Instagram
    • Book: Book Yourself Solid


    Resources:


    • Connect with Ian
    • Download a Tackle Box!
    • Supercharge your marketing and grow your business with video case stories today!
    • Book a Discovery Call Today with Our Experts
    • Subscribe to the YouTube Channel



    Hosted on Acast. See acast.com/privacy for more information.

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    38 mins
  • YouTube Ads Best Practices and Future Trends with Jake Larsen
    Sep 12 2024

    YouTube Ads continue to be one of the top tools for business growth. Jake Larsen from Video Power Marketing shares how to get a 3x ROAS while using AI to refine ad strategies. Whether you’re in eCommerce, coaching, or finance, YouTube can bring more qualified leads by targeting the right audience with the right message.


    Learn what’s working and how to optimize your campaigns for better results.


    What You’ll Learn:


    • How to Achieve a 3X ROAS with YouTube Ads
    • Why YouTube Ads Are Perfect for Low Ticket Offers
    • The Four Reasons YouTube Ads Fail: Are You Making These Mistakes?
    • How to Use AI to Cut Your Video Ad Creation Time in Half
    • Advertising Is Gasoline: Make Sure Your Funnel Is Ready
    • Organic YouTube and Ads: How They Work Together for Maximum Results
    • The Power of Testing: Find Out What’s Really Working in Your Ads
    • Why Lead Quality Beats Quantity in YouTube Ad Campaigns
    • The Two Most Important Parts of a YouTube Ad
    • Use Multiple Hooks in Your Ads to Boost Performance


    Connect with Jake Larsen:


    • Website
    • Linkedin
    • YouTube


    Resources:


    • Connect with Ian
    • Download a Tackle Box!
    • Supercharge your marketing and grow your business with video case stories today!
    • Book a Discovery Call Today with Our Experts
    • Subscribe to the YouTube Channel



    Hosted on Acast. See acast.com/privacy for more information.

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    30 mins
  • Ditch the Sales Calls and Double Your Profits with Jk Molina
    Aug 28 2024

    Meet JK Molina, the strategist behind Likes Ain't Cash and former leader at Tweet Hunter. JK helps coaches and consultants eliminate sales calls, streamline teams, and focus on profit.


    Instead of giving away all your knowledge, JK advocates for sharing insights – a key shift that makes a difference. He also recommends an "offer shell" approach, where you provide tiered access to your expertise.


    Follow JK Molina on Instagram for practical tips as he pursues $100K in monthly profit with just 3 hours of work a day.


    P.S. Get ready to be inspired by JK's client success stories – like the one about Jacob, who bought his mom a house with a pool, thanks to JK's guidance!


    What You’ll Learn:


    • How to Attract High-Value Clients with "Whale bBait" Content
    • The Difference Between Value-Based and Insight-Based Content
    • How to Create An "Offer Shell" and Provide Tiered Access to Yourself
    • JK's Journey to $100K/month Profit in 3 Hours a Day


    Connect with JK Molina:


    • Website
    • Twitter
    • Instagram


    Resources:


    • Connect with Ian
    • Download a Tackle Box!
    • Supercharge your marketing and grow your business with video case stories today!
    • Book a Discovery Call Today with Our Experts
    • Subscribe to the YouTube Channel



    Hosted on Acast. See acast.com/privacy for more information.

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    34 mins
  • Double (or Triple!) Your Business Value & Cash Flow in 3 Months with Nicholas Loise
    Aug 7 2024

    Ever wondered how to build a sales system that not only boosts your cash flow but also multiplies the value of your business? Nicholas, Founder and Chief Sales Officer of Sales Performance Team LLC and a former VP of Sales and President of GKIC, shares his invaluable insights on everything sales – from busting the myth of hating sales to revealing the unusual places he finds top talent.


    He reveals how a solid sales system is the secret ingredient. How timing is everything, and the ideal starting point. He also shares his expert advice on building your dream team.


    Don't miss out on this game-changing episode! Tune in now and unlock the secrets to sales success. 🔑🎧


    What You’ll Learn:


    • Doubling or Tripling Your Business Value
    • When to Start Building Your Sales Process
    • Is it Marketing or Sales That's Underperforming?
    • What Kind of Salesperson Should You Hire, and When?

    Connect with Nicholas Loise:


    • Website
    • Linkedin
    • Email Address


    Resources:


    • Connect with Ian
    • Download a Tackle Box!
    • Supercharge your marketing and grow your business with video case stories today!
    • Book a Discovery Call Today with Our Experts
    • Subscribe to the YouTube Channel



    Hosted on Acast. See acast.com/privacy for more information.

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    45 mins
  • Growing a Membership Site and Selling Courses With Micah Mitchell from Memberium
    Jul 31 2024

    Ever dreamed of turning your expertise into a thriving course or membership? We just had THE absolute Master – Micah Mitchell, Co-founder of Memberium! 🧠

    Micah's been in the game for 10 years, helping businesses like yours build booming online communities. He's seen it all, from million-dollar Amazon sellers to SaaS companies using memberships to launch their products. 🤯


    Micah Mitchell reveals the 4 stages of membership growth, why integrating with your CRM is the secret sauce behind membership success... and uncovers even MORE juicy tips!


    Don't miss this episode! It's packed with actionable tips and insider strategies that will transform your membership dreams into reality.


    What You’ll Learn:


    • Four Stages of Growing Membership to Thousand Plus Users
    • How One SaaS Company, Spiffy, Used Memberium to Start Their SaaS Company
    • The Big Killer to Making Courses That's Going to Really Kill Your Courses
    • The Question: Does Your Membership Empire Exist in Your Head?
    • The Biggest Step That People Skip on the Way to a Thousand
    • The Pricing Sweet Spot to Provide Value
    • Should You Start a Course or Should You Start a Membership First?
    • The Simple Shift to Close the Right People Into Your Membership


    Connect with Micah Mitchell:


    • Website
    • Linkedin



    Resources:


    • Connect with Ian
    • Download a Tackle Box!
    • Supercharge your marketing and grow your business with video case stories today!
    • Book a Discovery Call Today with Our Experts
    • Subscribe to the YouTube Channel



    Hosted on Acast. See acast.com/privacy for more information.

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    31 mins