Being an entrepreneur is tough enough, but what happens when everything you’ve built is at risk?

I’m joined by Michael Dermer, the founder and CEO of The Lonely Entrepreneur and a recognized leader in the healthcare rewards space. Back in 2008, Michael faced a monumental challenge when the financial crisis nearly destroyed his company overnight.

In our conversation, he shares the creative solutions, resilience, and strategies that helped him navigate those tough times. We also discuss the emotional toll of entrepreneurship and the importance of finding ways to stay grounded under pressure.

Tune in to hear his strategies and insights for surviving the toughest of times.

Specifically, this episode highlights the following themes:

• How to structure a survival plan during a business crisis
• Creative problem-solving to manage costs and resources
• Mental health strategies for entrepreneurs under pressure

Links from this episode:

• Get to know more about Michael Dermer: https://www.linkedin.com/in/michaeldermer
• Learn more about The Lonely Entrepreneur: https://lonelyentrepreneur.com
• Subscribe to The Lonely Entrepreneur YouTube Channel: https://www.youtube.com/@LonelyEntrepreneur
• Follow The Lonely Entrepreneur on Instagram - https://www.instagram.com/the_lonely_entrepreneur/?hl=en
• Learn more about Irresistible Company: https://www.irresistible-company.com

Subscribe to the Podcast:

• YouTube:https://www.youtube.com/channel/UC_9bUTMg9jfqa64r9Nn-e-w
• Spotify: https://open.spotify.com/show/3i7QBY1kuqMegX3MaKZmvC
• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-irresistible

Follow us on Social Media:

• Instagram: https://instagram.com/tiepodcast_?utm_source=qr
• Facebook: https://www.facebook.com/profile.php?id=100090429932666
• TikTok: https://www.tiktok.com/@t.i.e_podcast?is_from_webapp=1&sender_device=pc
• Twitter: https://twitter.com/TIEPodcast_
• LinkedIn: https://www.linkedin.com/company/the-irresistible-company

==== Time Stamps ====

00:00 - Introduction

01:22 - About Michael Dermer

04:24 - 2008 crisis devastated us; Fortune 500 bankrupt

09:42 - Negotiated gift card purchase at significant discount

11:29 - Channel panic into planning for success

16:47 - Consider pivoting if there’s no unique value

19:42 - Sleep prioritized to maintain peak performance

23:01 - Experience elevated them beyond their previous selves

26:13 - Helping entrepreneurs channel passion into success

26:58 - Building platform for entrepreneurs' organized resources access

30:17 - One-stop platform for entrepreneurs' learning and support

What makes a message resonate amidst all the noise?

In this episode we explore the art and power of storytelling. I've got Aundrea Cline-Thomas with me, a brilliant three-time Emmy award-winning journalist who's made waves in helping fellow journalists transition into new careers.

We talk about the decline in journalism jobs and the rise of social media marketing, the magic of storytelling in business, and embracing public failure to build resilience.

Andrea also shares insights on using platforms like LinkedIn effectively. Stick around; you won't want to miss this!

Specifically, this episode highlights the following themes:

• The PENS storytelling framework and its practical applications.
• Overcoming insecurities and building confidence in storytelling.
• Using storytelling as a powerful tool in business and personal branding

Links from this episode:

• Get to know more about Aundrea Cline-Thomas: https://www.linkedin.com/in/aundreact
• Subscribe to Aundrea’s YouTube Channel: https://www.youtube.com/@TheNextBestThingACT
• Listen to Aundrea’s on Apple Podcast: https://podcasts.apple.com/us/podcast/the-next-best-thing/id1680095327
• Listen to Aundrea’s on Spotify - https://open.spotify.com/show/7rnOpmJnXgcGtaaKdw1c2n
• Check out Aundrea’s website - https://aundreact.com/
• Follow Aundrea’s on Instagram: https://www.instagram.com/aundreact/?hl=en
• Follow Aundrea’s on X (Twitter): https://x.com/aclinethomas
• Follow Aundrea’s on Facebook: https://www.facebook.com/AundreaCT
• Learn more about Irresistible Company: https://www.irresistible-company.com
• 
  

Subscribe to the Podcast:

• YouTube:https://www.youtube.com/channel/UC_9bUTMg9jfqa64r9Nn-e-w
• Spotify: https://open.spotify.com/show/3i7QBY1kuqMegX3MaKZmvC
• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-irresistible-

Follow us on Social Media:

• Instagram: https://instagram.com/tiepodcast_?utm_source=qr
• Facebook: https://www.facebook.com/profile.php?id=100090429932666
• TikTok: https://www.tiktok.com/@t.i.e_podcast?is_from_webapp=1&sender_device=pc
• Twitter: https://twitter.com/TIEPodcast_
• LinkedIn: https://www.linkedin.com/company/the-irresistible-company

==== Time Stamps ====

00:00 - Introduction

00:57 - About Aundrea Cline-Thomas

04:13 - Storytelling helps attract and connect with customers

07:17 Personal brand success: credibility attracts attention

10:07 - Identify and confront your personal barriers honestly

13:46 - Valuable feedback from family is crucial

17:24 - Ground ideas in numbers; don't overwhelm

20:53 - Joined new entrepreneurial community for support

24:49 - Advertising dollars shifted to social media platforms

28:17 - Weekly LinkedIn posts boost solopreneur visibility significantly

31:36 - Explore different platforms for audience success

34:36 - TikTok's algorithm simplifies reaching your audience

36:54 - Consider delivery, content truth: Separate criticism elements

When life throws challenges your way, how do you respond? Today, we're talking about owning your story and making the conscious choice to take charge of your life, no matter the circumstances.

In this episode, I'm joined by Wallace Peeples, known to millions as "Wallo267." He's an entrepreneur, social influencer, activist, and a three-time TEDx speaker who's been making waves across the world. Wallo's journey from spending 20 years in prison to becoming a respected voice in business and social activism is nothing short of inspiring.

We explore what it means to take responsibility for your actions, embrace your strengths, and break free from self-imposed limitations. Wallo shares actionable advice on overcoming setbacks and building a future on your own terms.

Wallo’s transformation shows that taking responsibility can lead to real change. Tune in to hear his story and learn how to start owning your future today.

Specifically, this episode highlights the following themes:

• How accountability drives personal growth
• Wallo’s approach to overcoming setbacks
• Strategies for building a team and knowing when to pivot

Links from this episode:

• Get to know more about Wallo267: https://www.simonandschuster.com/authors/Wallo267/208752390#:~:text=Wallace%20Peeples%2C%20better%20known%20online,and%20rapper%20Gillie%20Da%20Kid
• Listen to Million Dollaz Worth of Game Podcast: https://www.youtube.com/@MWORTHOFGAME
• Purchase "Armed with Good Intentions:" https://a.co/d/8YurRyk
• Follow Wallo267 on IG: https://www.instagram.com/wallo267/?hl=en
• Follow Wallo267 on X: https://x.com/wallo267?lang=en
• Check his website: https://www.wallo267.com
• Learn more about Irresistible Company: https://www.irresistible-company.com

Subscribe to the Podcast:

• YouTube: https://www.youtube.com/channel/UC_9bUTMg9jfqa64r9Nn-e-w
• Spotify: https://open.spotify.com/show/3i7QBY1kuqMegX3MaKZmvC

Follow us on Social Media:

• Instagram: https://instagram.com/tiepodcast_?utm_source=qr
• Facebook: https://www.facebook.com/profile.php?id=100090429932666
• TikTok: https://www.tiktok.com/@t.i.e_podcast?is_from_webapp=1&sender_device=pc
• Twitter: https://twitter.com/TIEPodcast_
• LinkedIn: https://www.linkedin.com/company/the-irresistible-company

==== Time Stamps ====

00:00 - Introduction

00:49 - About Wallo267

04:32 - Embracing determination; ignoring others' opinions completely

07:42 - Embrace strengths, respect weaknesses; leadership isn't universal

10:45 - Prove worthiness first, then assemble the team

13:31 - Pride hinders progress; focus on execution

18:27 - Consider your financiers' support and responsibilities

21:37 - Prison library emphasizes personal educational failure

23:13 - Experienced interpreting for prisoners, court cases

28:06 - These books make meaningful, inspiring gifts