What makes a message resonate amidst all the noise?

In this episode we explore the art and power of storytelling. I've got Aundrea Cline-Thomas with me, a brilliant three-time Emmy award-winning journalist who's made waves in helping fellow journalists transition into new careers.

We talk about the decline in journalism jobs and the rise of social media marketing, the magic of storytelling in business, and embracing public failure to build resilience.

Andrea also shares insights on using platforms like LinkedIn effectively. Stick around; you won't want to miss this!

Specifically, this episode highlights the following themes:

• The PENS storytelling framework and its practical applications.
• Overcoming insecurities and building confidence in storytelling.
• Using storytelling as a powerful tool in business and personal branding

Links from this episode:

• Get to know more about Aundrea Cline-Thomas: https://www.linkedin.com/in/aundreact
• Subscribe to Aundrea’s YouTube Channel: https://www.youtube.com/@TheNextBestThingACT
• Listen to Aundrea’s on Apple Podcast: https://podcasts.apple.com/us/podcast/the-next-best-thing/id1680095327
• Listen to Aundrea’s on Spotify - https://open.spotify.com/show/7rnOpmJnXgcGtaaKdw1c2n
• Check out Aundrea’s website - https://aundreact.com/
• Follow Aundrea’s on Instagram: https://www.instagram.com/aundreact/?hl=en
• Follow Aundrea’s on X (Twitter): https://x.com/aclinethomas
• Follow Aundrea’s on Facebook: https://www.facebook.com/AundreaCT
• Learn more about Irresistible Company: https://www.irresistible-company.com
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Subscribe to the Podcast:

• YouTube:https://www.youtube.com/channel/UC_9bUTMg9jfqa64r9Nn-e-w
• Spotify: https://open.spotify.com/show/3i7QBY1kuqMegX3MaKZmvC
• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-irresistible-

Follow us on Social Media:

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• Facebook: https://www.facebook.com/profile.php?id=100090429932666
• TikTok: https://www.tiktok.com/@t.i.e_podcast?is_from_webapp=1&sender_device=pc
• Twitter: https://twitter.com/TIEPodcast_
• LinkedIn: https://www.linkedin.com/company/the-irresistible-company

==== Time Stamps ====

00:00 - Introduction

00:57 - About Aundrea Cline-Thomas

04:13 - Storytelling helps attract and connect with customers

07:17 Personal brand success: credibility attracts attention

10:07 - Identify and confront your personal barriers honestly

13:46 - Valuable feedback from family is crucial

17:24 - Ground ideas in numbers; don't overwhelm

20:53 - Joined new entrepreneurial community for support

24:49 - Advertising dollars shifted to social media platforms

28:17 - Weekly LinkedIn posts boost solopreneur visibility significantly

31:36 - Explore different platforms for audience success

34:36 - TikTok's algorithm simplifies reaching your audience

36:54 - Consider delivery, content truth: Separate criticism elements