Welcome to a special spin-off series of the Women Work Well-Being podcast, where we dive into the stories of inspiring women entrepreneurs and leaders to find out "How They Did It." In this episode, host Zoe Haydn Jones sits down with Sara Hanna, the founder of activewear brand TLC Sport. Sarah shares her remarkable journey, starting with teaching fitness classes in Cairo in the 1980s and transitioning into building a thriving apparel business.

Key Takeaways:

• Sarah's early beginnings in the fitness industry and the organic growth of her classes
• How she identified an underserved need in the market for quality, inclusive women's activewear
• The challenges she faced as a woman entrepreneur, particularly in the male-dominated Middle Eastern business landscape
• Sara's commitment to body positivity and using diverse models, even when it went against industry norms
• Advice for aspiring entrepreneurs on staying true to your vision and not being deterred by setbacks

This episode is full of inspiration and practical lessons for any woman looking to start or grow her own business. Tune in to hear Sara's incredible story and get insights you can apply to your own entrepreneurial journey.

CONNECT WITH SARA

Website: https://tlcsport.co.uk/

IG: https://www.instagram.com/tlcsportuk/?hl=en

FB: https://www.facebook.com/TLCSport

TikTok: https://www.tiktok.com/@tlc.sport

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