HOW TO START UP by FF&M

By: Juliet Fallowfield
  • Summary

  • Are you starting a company from scratch and aren’t really sure of what to do first? Great, me too.

    In HOW TO START UP you’ll hear 20 minute interviews every other Tuesday with a broad mix of people who have all successfully started, run and even sold, their own companies. They share not only professional but personal experiences and valuable lessons on what we should be doing now, next or never to build a business.

    We are in the eye of the storm that is now becoming a ‘new normal’. An uncharted territory where many skilled people are facing unemployment and are rethinking how to earn their income. Values are recalibrating, missions are shifting and purposes are set to become clearer.

    We are also experiencing an overwhelming surge in willingness to support others. It is in that spirit I wanted to collate and curate all the advice being so kindly offered to me, as I step into my own new world of starting a company.

    Hosted by me, Juliet Fallowfield, founder of PR advisory for startups Fallow, Field & Mason this podcast hopes to bring you confidence, encouragement and reassurance that you’re on the right track. I’d love to hear your feedback and your own startup stories: hello@fallowfieldmason.com

    MUSIC CREDIT Funk Game Loop by Kevin MacLeod.

    Link: https://incompetech.filmmusic.io/song/3787-funk-game-loop

    License: http://creativecommons.org/licenses/by/4.0/

    © 2023 HOW TO START UP by FF&M
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Episodes
  • How to manage productivity & people with Anant Sharma, Founder & CEO of Matter Of Form
    Nov 5 2024

    The UK’s Chartered Management Institute has previously found that 41% of managers believe having direct reports increases their own productivity. So, I wanted to hear from someone who has built a strong team to help them achieve more.

    Anant Sharma is the Founder & CEO of Matter Of Form, a leading luxury brand and digital agency based in London. Having founded his company in 2009, Anant and his team work with some of the world’s leading brands including Aman, Belmond & Knight Frank.

    Keep listening to hear Anant’s advice on discovering your strengths & how to build a team around you to enhance your own productivity.

    Anant’s advice

    • Your business will evolve as you personally grow and change; you may have to let go of some initial ideas
    • Prioritise what is important and what you should be doing; this may mean handing on to others the things you are experienced at
    • Concentrate (without guilt!) on reflection / exploring opportunities / less quantifiable “work”
    • Celebrate thinking time and allow space for it in your week
    • There is no need to keep packing in information which is not always productive
    • Be modest about your daily to-do list
    • Have belief in where you want to go
    • Know yourself and employ accordingly; you may require mirror personalities of yourself, or you may need strong support in those areas where you know yourself to be weak
    • Know the value of meditation

    FF&M recommends:

    • LastPass the password-keeping site that syncs between devices.
    • Google Workspace is brilliant for small businesses
    • Buzzsprout podcast 'how to' & hosting directory
    • Canva has proved invaluable for creating all the social media assets and audio bites.

    FF&M enables you to own your own PR. Recorded, edited & published by Juliet Fallowfield, 2023 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason. Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason.

    MUSIC CREDIT Funk Game Loop by Kevin MacLeod. Link & Licence

    Text us your questions for future founders. Plus we'd love to get your feedback, text in via Fan Mail

    Support the show

    Show More Show Less
    34 mins
  • How to be more productive & less stressed with Emily Austen, Founder & CEO of EMERGE
    Oct 22 2024

    The British Association for Counselling and Psychotherapy found that 96% of UK entrepreneurs admit to ‘bottling up’ the stress of running their business. Many founders are clearly overwhelmed with too much on their shoulders, leading some to feel a sense of unproductive busyness.

    So, I wanted to hear from a founder who has cracked the code of productivity. Emily Austen is the founder of leading PR agency EMERGE and the author of SMARTER: 10 lessons for a more productive and less-stressed life, publishing this autumn. Having founded EMERGE in 2012, Emily has navigated entrepreneurship and discovered a tried and tested formula for avoiding unproductive busyness.

    Keep listening to hear Emily’s advice on how founders can avoid becoming busy yet unproductive and why tracking your energy rather than your time can help unlock your productivity.

    Emily’s advice:

    • Set boundaries, which will be different for everyone (soft ones which are ‘crossable’ and hard ones which are not)
    • Be vigilant with your time; Emily uses a desk timer to time tasks and she maps out her day in minutes
    • Prioritise
    • Don’t be performative; it doesn’t matter what anyone else thinks about your working hours
    • Know when to move aside from the top job
    • Don’t allow small things to annoy you; take the long view
    • Know your own energy cycles and plan work accordingly

    FF&M recommends:

    • LastPass the password-keeping site that syncs between devices.
    • Google Workspace is brilliant for small businesses
    • Buzzsprout podcast 'how to' & hosting directory
    • Canva has proved invaluable for creating all the social media assets and audio bites.

    FF&M enables you to own your own PR. Recorded, edited & published by Juliet Fallowfield, 2023 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason. Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason.

    MUSIC CREDIT Funk Game Loop by Kevin MacLeod. Link & Licence

    Text us your questions for future founders. Plus we'd love to get your feedback, text in via Fan Mail

    Support the show

    Show More Show Less
    43 mins
  • How to productively build and be purposeful with Asad Hamir Co-Founder of Klyk & Co-Founder of Ocushield
    Oct 8 2024

    It’s challenging enough to be productive while building one company. However, productively building multiple ventures at once requires incredible focus & purpose. So, I wanted to hear from someone who has achieved this alongside several investor, advisor & board positions all while keeping purpose at the heart of every endeavour.

    Asad Hamir is the Co-Founder of Klyk, the sustainable IT company helping businesses tackle e-waste & reduce their carbon footprint. Alongside Klyk, Asad is also a Co-Founder of Ocushield, a clinician-led eye healthcare company. In addition to both his Co-Founder roles, Asad serves as a Non-Executive Director & investor in several tech & healthcare companies.

    Keep listening to hear Asad’s advice on how to scale without losing productivity or purpose plus how to make your calendar work for you and not the other way round.

    Asad’s advice:

    • Any previous enterprises will have been valuable experience & will teach you what not to do
    • At the start of the week, agree weekly objectives / at the start of the day, define what needs doing
    • Allow time each day for checking emails, don’t leave them till the end of the day
    • Leave space for you to react to clients’ needs if necessary
    • Initially you will be fire-fighting on every front; aim to get to a place where you can look at the big picture as well as the immediate problems
    • Celebrate both the big and the small wins - and keep your eye on both
    • Try using Calendly - but protect your time
    • Set boundaries for yourself and make sure your team understands those boundaries
    • Parcel the week up, eg. meetings on Mondays, and maybe a certain day each week to concentrate on something different
    • Focus is key; concentrate on one business at a time
    • Draw a line at a certain time and finish your day
    • Pay attention to your health / fitness / diet and you will be more energised
    • Be open with your team and allow them to share your vision and plans
    • B.Corp is a big help both guiding people inside the business and attracting people from outside who will want to work with you
    • Write your own job description

    FF&M recommends:

    • LastPass the password-keeping site that syncs between devices.
    • Google Workspace is brilliant for small businesses
    • Buzzsprout podcast 'how to' & hosting directory
    • Canva has proved invaluable for creating all the social media assets and audio bites.

    FF&M enables you to own your own PR. Recorded, edited & published by Juliet Fallowfield, 2023 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason. Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason.

    MUSIC CREDIT Funk Game Loop by Kevin MacLeod. Link & Licence

    Text us your questions for future founders. Plus we'd love to get your feedback, text in via Fan Mail

    Support the show

    Show More Show Less
    34 mins

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