The British Association for Counselling and Psychotherapy found that 96% of UK entrepreneurs admit to ‘bottling up’ the stress of running their business. Many founders are clearly overwhelmed with too much on their shoulders, leading some to feel a sense of unproductive busyness.

So, I wanted to hear from a founder who has cracked the code of productivity. Emily Austen is the founder of leading PR agency EMERGE and the author of SMARTER: 10 lessons for a more productive and less-stressed life, publishing this autumn. Having founded EMERGE in 2012, Emily has navigated entrepreneurship and discovered a tried and tested formula for avoiding unproductive busyness.

Keep listening to hear Emily’s advice on how founders can avoid becoming busy yet unproductive and why tracking your energy rather than your time can help unlock your productivity.

Emily’s advice:

• Set boundaries, which will be different for everyone (soft ones which are ‘crossable’ and hard ones which are not)
• Be vigilant with your time; Emily uses a desk timer to time tasks and she maps out her day in minutes
• Prioritise
• Don’t be performative; it doesn’t matter what anyone else thinks about your working hours
• Know when to move aside from the top job
• Don’t allow small things to annoy you; take the long view
• Know your own energy cycles and plan work accordingly

FF&M recommends:

• LastPass the password-keeping site that syncs between devices.
• Google Workspace is brilliant for small businesses
• Buzzsprout podcast 'how to' & hosting directory
• Canva has proved invaluable for creating all the social media assets and audio bites.

FF&M enables you to own your own PR. Recorded, edited & published by Juliet Fallowfield, 2023 MD & Founder of PR & Communications consultancy for startups Fallow, Field & Mason. Email us at hello@fallowfieldmason.com or DM us on instagram @fallowfieldmason.

MUSIC CREDIT Funk Game Loop by Kevin MacLeod. Link & Licence

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