Welcome back to the Heads Together podcast! This week, I’m taking about a topic that’s so important for growing a thriving coaching business: niching down. I know it can feel intimidating, even risky, to narrow your focus, especially when you’ve been holding onto the idea that you can help everyone. But the truth is, getting specific about who you serve and how you serve them is what creates the clarity and confidence that takes your business to the next level.

When you have a clear niche, everything starts to click. You stop second guessing your offers and start connecting with the right people, the ones who feel like your work was made just for them. This isn’t about limiting yourself; it’s about creating space to build a business that reflects who you are and what you’re amazing at. Clarity isn’t just helpful, it’s powerful. It’s what allows you to stand out in a crowded market and build the kind of reputation that attracts incredible opportunities.

If you’ve been struggling with this or feeling unsure about your niche, this episode will give you the encouragement and tools to figure it out. I’ll walk you through some actionable steps to help you uncover your unique edge and build your business around it.

When you know exactly who you’re meant to help and how you’re meant to help them, everything feels more aligned and the results speak for themselves. Let’s get started!

Playing Bigger in 2025: Bold Moves and Self-Belief for Coaches

In this New Year's episode of the Heads Together podcast, I'm on a rant about playing bigger!

Your playing small serves no one - not you, not your bank balance, and certainly not your coaching clients!

To help you explore what playing big could mean for you this year, download your FREE reflective workbook, Claim It, https://www.gillmoakes.com/claim-it

00:00 Introduction and New Year Greetings
00:21 Reflecting on Last Week's Episode
01:07 Playing Bigger: The Theme of the Episode
02:45 Understanding Why We Play Small
05:24 The Importance of Bold Decisions
06:29 Taking Aligned Action
08:08 Overcoming Self-Doubt
10:41 Challenge Yourself to Take Bold Action
11:51 The Coaching Business Academy
14:41 Final Thoughts and Call to Action
17:32 Conclusion and Listener Engagement

In this special end-of-year episode of the Heads Together Podcast, Gill shares a candid, unscripted reflection on risk, discomfort, and the hard work it takes to achieve the life and business you truly desire. Recorded on December 30th, amidst the hustle and bustle of the holidays, Gill's raw and heartfelt message is the perfect way to close out 2024 and step boldly into 2025.

Gill’s Corporate Escape Story: From a “safe” corporate job in insurance to building a thriving coaching business, Gill reveals the pivotal moments that shaped her journey.

The Power of Risk: Why the life and business you dream of are often on the other side of bold decisions.

Overcoming Doubt: How Gill navigated fears, naysayers, and the challenge of starting over to find her true calling.

The Reality of Building a Dream Business: A frank discussion on why hard work, risk, and discomfort are necessary stepping stones to success.

The Importance of Coaching: Why Gill believes coaching is the best job in the world and how coaches can change lives—including their own.

Highlights:

• Gill’s early inspirations from OG online entrepreneurs like Amy Porterfield and Marie Forleo—and how their stories sparked her belief in new possibilities.
• The transformational moment after losing her husband that reshaped her priorities and pushed her to take her first big leap.
• How shifting from a virtual assistant to a coach felt like stepping into her true purpose.
• A powerful reminder: “Everything is available for you—it might just be on the other side of risk.”

The Coaching Business Academy: Ready to turn your coaching dreams into a thriving reality? Learn how The Coaching Business Academy can help you build a phenomenal business in 2025.

gillmoakes.com/academy

Book a Call with Gill: Want to explore private coaching or learn more about joining the next cohort of The Coaching Business Academy? Schedule a call today!

As we bid farewell to 2024, Gill challenges you to step into 2025 with conviction and courage. Whatever your dreams for your life and business, now is the time to claim them. It may require risk, discomfort, and hard work, but as Gill reminds us, “There’s nothing I’d rather be doing.”

Happy New Year from the Heads Together Podcast!

Enjoyed this episode? Don’t forget to leave a ⭐⭐⭐⭐⭐ rating on Apple Podcasts to help more listeners join the conversation.

Here’s to a bold and brilliant 2025! 🎉