Welcome back to the Heads Together podcast! This week, I’m taking about a topic that’s so important for growing a thriving coaching business: niching down. I know it can feel intimidating, even risky, to narrow your focus, especially when you’ve been holding onto the idea that you can help everyone. But the truth is, getting specific about who you serve and how you serve them is what creates the clarity and confidence that takes your business to the next level.

When you have a clear niche, everything starts to click. You stop second guessing your offers and start connecting with the right people, the ones who feel like your work was made just for them. This isn’t about limiting yourself; it’s about creating space to build a business that reflects who you are and what you’re amazing at. Clarity isn’t just helpful, it’s powerful. It’s what allows you to stand out in a crowded market and build the kind of reputation that attracts incredible opportunities.

If you’ve been struggling with this or feeling unsure about your niche, this episode will give you the encouragement and tools to figure it out. I’ll walk you through some actionable steps to help you uncover your unique edge and build your business around it.

When you know exactly who you’re meant to help and how you’re meant to help them, everything feels more aligned and the results speak for themselves. Let’s get started!

Playing Bigger in 2025: Bold Moves and Self-Belief for Coaches

In this New Year's episode of the Heads Together podcast, I'm on a rant about playing bigger!

Your playing small serves no one - not you, not your bank balance, and certainly not your coaching clients!

To help you explore what playing big could mean for you this year, download your FREE reflective workbook, Claim It, https://www.gillmoakes.com/claim-it

00:00 Introduction and New Year Greetings
00:21 Reflecting on Last Week's Episode
01:07 Playing Bigger: The Theme of the Episode
02:45 Understanding Why We Play Small
05:24 The Importance of Bold Decisions
06:29 Taking Aligned Action
08:08 Overcoming Self-Doubt
10:41 Challenge Yourself to Take Bold Action
11:51 The Coaching Business Academy
14:41 Final Thoughts and Call to Action
17:32 Conclusion and Listener Engagement

In this special end-of-year episode of the Heads Together Podcast, Gill shares a candid, unscripted reflection on risk, discomfort, and the hard work it takes to achieve the life and business you truly desire. Recorded on December 30th, amidst the hustle and bustle of the holidays, Gill's raw and heartfelt message is the perfect way to close out 2024 and step boldly into 2025.

Gill’s Corporate Escape Story: From a “safe” corporate job in insurance to building a thriving coaching business, Gill reveals the pivotal moments that shaped her journey.

The Power of Risk: Why the life and business you dream of are often on the other side of bold decisions.

Overcoming Doubt: How Gill navigated fears, naysayers, and the challenge of starting over to find her true calling.

The Reality of Building a Dream Business: A frank discussion on why hard work, risk, and discomfort are necessary stepping stones to success.

The Importance of Coaching: Why Gill believes coaching is the best job in the world and how coaches can change lives—including their own.

Highlights:

• Gill’s early inspirations from OG online entrepreneurs like Amy Porterfield and Marie Forleo—and how their stories sparked her belief in new possibilities.
• The transformational moment after losing her husband that reshaped her priorities and pushed her to take her first big leap.
• How shifting from a virtual assistant to a coach felt like stepping into her true purpose.
• A powerful reminder: “Everything is available for you—it might just be on the other side of risk.”

The Coaching Business Academy: Ready to turn your coaching dreams into a thriving reality? Learn how The Coaching Business Academy can help you build a phenomenal business in 2025.

gillmoakes.com/academy

Book a Call with Gill: Want to explore private coaching or learn more about joining the next cohort of The Coaching Business Academy? Schedule a call today!

As we bid farewell to 2024, Gill challenges you to step into 2025 with conviction and courage. Whatever your dreams for your life and business, now is the time to claim them. It may require risk, discomfort, and hard work, but as Gill reminds us, “There’s nothing I’d rather be doing.”

Happy New Year from the Heads Together Podcast!

Enjoyed this episode? Don’t forget to leave a ⭐⭐⭐⭐⭐ rating on Apple Podcasts to help more listeners join the conversation.

Here’s to a bold and brilliant 2025! 🎉

In this episode of the Heads Together podcast, I'm talking about the importance of ending this year and starting next year, with intention.

I share powerful journaling prompts and practices for reflecting on the past year, letting go of what no longer serves us, and inviting in new possibilities.

Tune in for practical tips on how to acknowledge your journey, recognise growth, and set a clear vision for the year ahead. Join me in creating an abundant, fulfilling FULL FAT version of your dream business.

I'm actually going to take a couple of weeks off now and practice what I preach, so I'll be back in your ears on the 6th January.

If you're taking some time to reflect and plan, why not download my FREE Goal Setting workbook:

https://www.gillmoakes.com/goal-setting-2024

Merry Christmas everyone!

G x

00:00 Welcome to the Heads Together Podcast

00:22 Setting Intentions for the New Year

01:46 Reflecting on the Past Year

06:54 Letting Go of What No Longer Serves You

09:50 Inviting in Your Vision for the New Year

12:24 Practical Tips for the New Year

13:45 A Simple but Powerful End-of-Year Practice

14:53 Closing Thoughts and Farewell

Episode Summary:

In this empowering episode of the Heads Together Podcast, host Gill Moakes dives into the often-daunting topic of raising your coaching prices. Building on last week’s discussion about cultivating a strong money mindset (Episode 136), Gill shares actionable strategies to help coaches confidently increase their rates without losing clients. This episode is packed with practical advice on aligning your pricing with the value of your transformation, preparing for a price increase, and communicating it effectively to clients.

If you’ve been holding back on adjusting your rates, this episode will inspire and equip you to step boldly into 2025 with pricing that honors your worth.

1. Why Raising Prices is Necessary:

   • Reflect the growth in your expertise and the increasing value you provide.
   • Understand that raising prices is about honoring your worth, not just earning more.

2. Overcoming Common Fears:

   • How to address concerns about losing clients.
   • Why higher prices can attract more committed, high-quality clients.

3. Steps to Communicate Your Price Increase with Confidence:

   • Prepare your messaging and provide clear, advance notice.
   • Frame your price increase as an upgrade in value.
   • Options for handling pricing changes for loyal, long-term clients.

4. The Role of Mindset:

   • How to align your energy and confidence to communicate your worth.
   • Practical tips to strengthen your belief in the value you deliver.

• Money Mindset Guide: A practical resource to support your financial goals and confidence. Get your copy HERE.
• The Coaching Business Academy: Learn more about Gill’s signature program for coaches at gillmoakes.com/academy.

• Reflect on your value as a coach and list the transformations you help clients achieve.
• Plan how and when you’ll announce your price increases, including crafting clear and confident messaging.
• If you’re ready to grow your coaching business in 2025, explore The Coaching Business Academy and join the upcoming cohort.

• Email: info@gillmoakes.com
• Website: gillmoakes.com
• Instagram: @gillmoakes

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Tune in next week for another insightful episode to help you grow your coaching business with intention. Until then, have a wonderful week!

In this episode of the Heads Together podcast, I’m talking about something that can have a profound impact on your business, your money mindset. As we approach a new year, this is the perfect time to reflect on the beliefs and attitudes you hold around money and how they may be shaping your decisions without you even realising it.

I explore how your money mindset influences everything from pricing your offers to how confidently you talk about your services. This isn’t about spreadsheets or budgets, it’s about the stories you’ve been telling yourself and how you can reframe them to explore new opportunities and abundance in your business.

We’ll talk about what might be holding you back and how to start shifting your mindset in a way that feels empowering and achievable. If you’re ready to embrace bold financial goals, take aligned action, and start seeing the results you deserve, this episode is for you.

Tune in, and let’s get you set up for a fresh, abundant start to 2025!

In this week's episode, I sit down with the incredibly talented Georgina Little, a personal brand photographer whose passion for empowering women in business shines through every aspect of her work. We have a lively, fun, and heartfelt conversation about her journey, from being a professional dancer to a gallery producer for live television, to finding her passion for photography while living in Kenya. Georgina shares how her zigzag path has shaped her resilience and creativity, which now form the foundation of her thriving business.

Georgina talks about the art of personal branding and how it’s so much more than just polished photos. It’s about authenticity and showing up as your true self in a way that connects with clients and tells your unique story. She explains her process, from understanding what her clients love (and don’t love) about themselves, to creating a safe and empowering environment where they can truly shine. She shares how her own experiences, both as a dancer and as someone who knows the struggles of being visible, enable her to bring out the best in her clients during every shoot.

We laugh a lot in this conversation, recalling hilarious moments from our own shoots, like my infamous "tits on the table" moment and my "don’t be a dick" sign that Georgina insists makes it into every session. We also get into the deeper side of what makes brand photography transformative. It’s not just about creating beautiful images; it’s about helping women feel strong, confident, and aligned with how they show up in their businesses. Georgina shares touching moments when clients see themselves through her lens and recognize their own power for the first time.

If you’re considering booking a brand photography session, Georgina offers invaluable advice on choosing the right photographer. It’s not just about liking their work; it’s about finding someone you connect with, someone who makes you feel comfortable and gets your vision. Whether you’re just starting out or looking to elevate your personal brand, this episode is packed with inspiration and practical tips.

Find out more about Georgina:

Instagram: www.instagram.com/georginalittlebrandphotography

LinkedIn: www.linkedin.com/in/georgina-little-photography/

Website: www.georginalittlephotography.co.uk

Welcome to the Heads Together podcast! I’m so glad you're tuning in. In today’s episode, I’m excited to introduce you to the Coaching Business Academy and share who it’s designed for. Tomorrow, we kick off our first cohort, and I’m thrilled to support 10 incredible coaches ready to take their businesses to the next level. The Academy is all about helping coaches build a thriving business while staying true to their values and vision.

In this episode, I discuss what the Coaching Business Academy offers and how it helps coaches grow their businesses. This isn’t about teaching coaching skills, it’s about building the business side of things. We dive into strategic planning, marketing, and client connections, with a focus on long term growth. It’s a program for coaches who understand that building a sustainable business takes time, effort, and dedication.

If you’re passionate about growing your business in an ethical, sustainable way, this might be just what you’re looking for. But if you're searching for a quick-fix solution or overnight success, the Academy may not be the right fit. This program is for coaches committed to doing the work and creating real, lasting relationships with their clients.