Judith Harvey is the eCommerce lead at Naturisimo, the home of ethical beauty. Founded in 2008 they now sell via their Shopify store with 7-figure sales.

Hit PLAY to hear:

• Naturisimo’s personalization journey
• The challenge of maintaining Naturisimo’s identity while promoting the brands they carry
• How to effectively use brand stories
• Retaining customers through education and brand association
• What segmentation can do for your business

Key timestamps to dive straight in:

[05:36] Delivering safe, effective, clean beauty products.

[09:22] Challenges: recruiting, retaining customers; expanding product purchases.

[10:50] Finding product associations to educate and upsell.

[13:15] Balancing brand innovation and customer loyalty.

[19:16] Success based on segmentation.

[20:33] Personalized, journey-based customer engagement and product discovery.

[22:17] Listen to Judith’s Top Tips!

Full episode notes here: https://ecmp.info/512

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