Shri Kanase is the founder of Yoru Marketing, where he and his team run Google Ads and YouTube Ads for some of the biggest eCommerce brands in the world, and have helped 100s of brands scale.

In fact… Yoru Marketing is one of the fastest growing and top rated Google Ads PPC Marketing Agencies in the USA because they’re all about your results.

Hit PLAY to hear:

• Why account structure matters
• All about the TPS approach
• Product feed optimisation
• The importance of conversion tracking
• How to deal with seasonal changes

Key timestamps to dive straight in:

[05:31] Success in Google Ads relies on strategic structure.

[07:38] Optimized product feed crucial for ad success.

[12:23] Focus on high-buying intent for successful campaigns.

[15:09] Test, separate, scale: optimize profitable product campaigns.

[17:22] Focus on training algorithm for right audience.

[19:50] Classify products by different life cycle stages.

[23:02] Customize strategies based on performance and needs.

[27:03] Listen to Shri’s Top Tips!

Full episode notes here: https://ecmp.info/515

Episode sponsored by Yoru Marketing. Apply for your Free Google Ads Audit >> https://yorumarketing.com

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

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Guy Blaskey is the founder at Detrash watches, where he’s on a mission to both create the most efficient eCommerce company possible AND be a force for good by creating sustainable products and supporting 1% for the planet and Surfers Against Sewage.

Guy founded Detrash in January this year and started selling in June exclusively via it’s Shopify store.

Guy was previously on the show talking about his multi-million turnover pet food brand Pooch and Mutt.

Hit PLAY to hear:

• Starting a new business with purpose and passion
• Practicing proactive sustainability
• The growing trend of ethical consumerism
• Disrupting industries with sustainable options
• Why a small team matters for startups

Key timestamps to dive straight in:

[04:43] Enjoys advisory roles, charity work, and entrepreneurship.

[09:11] Watch provokes sustainable conversations and reminders.

[11:22] Greenwashing in FMCG packaging is really annoying.

[13:26] The more people want recycled products, the more businesses are going to get into recycled materials.

[16:54] Tried limited drops, now using dispatch windows.

[21:00] Helped start business with minimal funds, advised caution.

[22:35] Listen to Guy’s Top Tips!

Full episode notes here: https://ecmp.info/514

Discover Yoast for Shopify >>> https://ecmp.info/yoast-shopify

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Scaling Smarter: How GiftsOnline4U is Transforming the Gift Business with Asgar Dungarwalla

Asgar Dungarwalla is the Founder of GiftsOnline4U, the award winning personalised gift retailer. They sell over 2,500 products via their WooCommerce website, marketplaces, and wholesale to both the B2C and B2B markets. Founded in 2012 they now do £750,000 per year.

Hit PLAY to hear:

• Why personalization is key for GiftsOnline4U
• How Asgar downsized his team to make them more efficient and effective
• The importance of building strong ties with outsourced teams
• Streamlining for profitability
• How to use AI in an eCommerce business

Key timestamps to dive straight in:

[04:55] Personalisation challenges: wrong info from customers, technology issues.

[08:08] Overseas teams are cost-effective and skilled overall.

[12:02] Focus on productivity over growth for better results.

[14:29] Using AI early can increase business productivity.

[17:58] Perplexity AI is a great search engine.

[22:18] Customized gifts using input-based real-time images.

[25:18] Listen to Asgar’s Top Tips!

Full episode notes here: https://ecmp.info/513

Discover Yoast for Shopify >>> https://ecmp.info/yoast-shopify

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor