Hitmakers: How Brands Influence Culture

By: Rei Inamoto/Ana Andjelic
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  • Summary

  • Hitmakers is an exploration of cultural influence and how brands create it. Every two weeks, Ana Andjelic, a brand executive, and Rei Inamoto, a creative entrepreneur, talk about brands that made a dent in culture - through their product, aesthetics, content, business model, or technology - and unpack how they did it.
    Copyright 2024 Rei Inamoto/Ana Andjelic
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Episodes
  • Five Elements of Product-Led Branding

    Five Elements of Product-Led Branding
    Oct 31 2024

    In this inaugural episode, Ana and Rei introduce the idea of product-led branding: what happens when a product is so good that it spins a brand out of it?

    They discuss how products themselves—like Nike’s Moon Shoe and Levi’s 501 jeans—build brand identity through unique features and cultural appeal.

    Five key elements of product-led branding are Value, Wear, Aesthetics, Narrative, and Fandom.

    Ana and Rei also share their respective Hit Lists, a topic or item in culture that's occupying them at the moment.

    Follow Ana here:

    Newsletter "The Sociology of Business"

    New book "Hitmakers: How Brands Influence Culture"

    Follow Rei here:

    Rei's LinkedIn

    Newsletter "The Intersection"

    Rei's global innovation firm I&CO
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    45 mins

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