In this inaugural episode, Ana and Rei introduce the idea of product-led branding: what happens when a product is so good that it spins a brand out of it?
They discuss how products themselves—like Nike’s Moon Shoe and Levi’s 501 jeans—build brand identity through unique features and cultural appeal.
Five key elements of product-led branding are Value, Wear, Aesthetics, Narrative, and Fandom.
Ana and Rei also share their respective Hit Lists, a topic or item in culture that's occupying them at the moment.
Follow Ana here:
Newsletter "The Sociology of Business"
New book "Hitmakers: How Brands Influence Culture"
Follow Rei here:
Rei's LinkedIn
Newsletter "The Intersection"
Rei's global innovation firm I&CO
Oct 31 202445 mins