• 49 CAS Sales: Building Accounting Client Personas

  • Nov 6 2024
  • Length: 6 mins
  • Podcast

49 CAS Sales: Building Accounting Client Personas

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    On today’s episode of CAS Minute, we’re running a workshop on creating client personas to customize your CAS service offerings. We’ll guide you through defining client segments, gathering key data, building persona profiles, and tailoring services and communication strategies for each persona. By the end, you’ll have a clear framework to better understand your clients’ unique needs and deepen client relationships through tailored service offerings.
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