Improve Your Content in 7 Minutes

By: Simone Cunningham
  • Summary

  • Hi, I’m Simone Cunningham, a content marketing and public relations expert with more than 20 years of industry experience. Every week I share actionable tips in content, marketing, video, interviewing and public relations so you can attract more customers, get more sales, and position your business as an authority.
    2022 Simone Cunningham Media
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Episodes
  • How to create better stories in your content marketing: Tips for success
    Jun 12 2022

    Hi, welcome back.

    In today’s episode, ‘How to create better stories in your content marketing: Tips for success’, I reveal how to create storytelling content so you bond with your customers and ultimately get more sales.

    How to create better stories in your content marketing: Tips for success:

    02:12 What is a content marketing story? 

    03:00 Why is storytelling so compelling?

    03:29 How to make a good content marketing story?

    05:10 How to tell your content marketing story successfully

    06:32 To recap

    Remember to listen to the full episode for all the details.

    To learn more about my business marketing services and training courses, visit my website: simonecunningham.com

    ✅ Free session - Book Followers to Customers Content Funnel Audit (1:2:1 call). 

    ◾️ Over 30-minutes, will discuss your current content, examine your content marketing funnel and the three essential types of content you need to be creating for your business to attract and convert customers. Book here.

    ✅ Free session - Book your PR Story Pitch Audit (1:2:1 call). 

    ◾️ Over 30-minutes, we’ll come up with ideas for your PR story pitch and discuss a plan to capitalise on your thought leadership opportunities to get you seen in 2022. Book here.

    🚀 Content Boss 1:2:1 live online training

    ◾️ Content creation, content marketing training, content strategy development, content planning and more, to become the go-to expert and brand leader in your industry and attract customers organically. Limited spots are available. Enquire here.

    🚀 Publicity Boss 1:2:1 live online training

    ◾️ Public relations and thought leadership training to maximise your media coverage and publicity opportunities in podcasts, videos, social media and online publications. Limited spots are available. Enquire here.

    ⭐ Socials

    • Instagram
    • Facebook
    • LinkedIn

    💥 For more tips join my Facebook Community - Media and Content Strategies for Driven Business Owners.

    💥 Join my Meetup group for access to Masterclasses and exclusive free online sessions. 

    Thank you for listening. Please remember to rate, review and follow me if you found this episode valuable. 

    Enjoy the rest of your day. I'll see you in the next episode.

    Simone 🌸

    Location: Gold Coast, Australia.

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    8 mins
  • Stop pitching these story ideas to journalists [What is and isn’t news]
    Jun 5 2022

    Hi, welcome back.

    In today’s episode, ‘Stop pitching these story ideas to journalists [What is and isn't news]’, I reveal the story ideas that are not newsworthy and give you my tips on what is newsworthy so you can start getting your stories featured in the media.

    Stop pitching these story ideas to journalists [What is and isn't news]:

    02:08 1. Stop pitching news that’s already been announced

    03:22 2. Stop pitching bland business or brand announcements 

    05:00 3. Stop pitching common and everyday occurrences

    06:52 To recap

    Download your cheatsheet - Newsworthy story ideas for your business. 

    Remember to listen to the full episode for all the details.

    To learn more about my business marketing services and training courses, visit my website: simonecunningham.com

    ✅ Free session - Book Followers to Customers Content Funnel Audit (1:2:1 call). 

    ◾️ Over 30-minutes, will discuss your current content, examine your content marketing funnel and the three essential types of content you need to be creating for your business to attract and convert customers. Book here.

    ✅ Free session - Book your PR Story Pitch Audit (1:2:1 call). 

    ◾️ Over 30-minutes, we’ll come up with ideas for your PR story pitch and discuss a plan to capitalise on your thought leadership opportunities to get you seen in 2022. Book here.

    🚀 Content Boss 1:2:1 live online training

    ◾️ Content creation, content marketing training, content strategy development, content planning and more, to become the go-to expert and brand leader in your industry and attract customers organically. Limited spots are available. Enquire here.

    🚀 Publicity Boss 1:2:1 live online training

    ◾️ Public relations and thought leadership training to maximise your media coverage and publicity opportunities in podcasts, videos, social media and online publications. Limited spots are available. Enquire here.

    ⭐ Socials

    • Instagram
    • Facebook
    • LinkedIn

    💥 For more tips join my Facebook Community - Media and Content Strategies for Driven Business Owners.

    💥 Join my Meetup group for access to Masterclasses and exclusive free online sessions. 

    Thank you for listening. Please remember to rate, review and follow me if you found this episode valuable. 

    Enjoy the rest of your day. I'll see you in the next episode.

    Simone 🌸

    Location: Gold Coast, Australia.

    Show More Show Less
    8 mins
  • Why your podcast and video interviews are failing: 3 reasons and how to fix it
    May 30 2022

    Hi, welcome back.

    In today’s episode, ‘Why your podcast and video interviews are failing: 3 reasons and how to fix it’, I show you how to interview your guests more successfully by revealing the 3 most common reasons why podcast and video interviews go wrong, and what you can do to fix it.

    Why your podcast and video interviews are failing: 3 reasons and how to fix it:

    02:09 Reason #1: Your guests don’t feel comfortable
    04:23 Reason #2: You’re asking closed-ended questions
    05:51 Reason #3: Lack of preparation. Either you, your guests, or both
    07:38 To recap

    Remember to listen to the full episode for all the details.

    To learn more about my business marketing services and training courses visit my website: simonecunningham.com

    ✅ Free session - Book Followers to Customers Content Funnel Audit (1:2:1 call). 

    ◾️ Over 30-minutes, will discuss your current content, examine your content marketing funnel and the three essential types of content you need to be creating for your business to attract and convert customers. Book here.

    ✅ Free session - Book your PR Story Pitch Audit (1:2:1 call). 

    ◾️ Over 30-minutes, we’ll come up with ideas for your PR story pitch and discuss a plan to capitalise on your thought leadership opportunities to get you seen in 2022. Book here.

    🚀 Content Boss 1:2:1 live online training

    ◾️ Content creation, content marketing training, content strategy development, content planning and more, to become the go-to expert and brand leader in your industry and attract customers organically. Limited spots are available. Enquire here.

    🚀 Publicity Boss 1:2:1 live online training

    ◾️ Public relations and thought leadership training to maximise your media coverage and publicity opportunities in podcasts, videos, social media and online publications. Limited spots are available. Enquire here.

    ⭐ Socials

    • Instagram
    • Facebook
    • LinkedIn

    💥 For more tips join my Facebook Community - Media and Content Strategies for Driven Business Owners.

    💥 Join my Meetup group for access to Masterclasses and exclusive free online sessions. 

    Thank you for listening. Please remember to rate, review and follow me if you found this episode valuable. 

    Enjoy the rest of your day. I'll see you in the next episode.

    Simone 🌸

    Location: Gold Coast, Australia.

    Show More Show Less
    9 mins

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