Hi, welcome back.

In today’s episode, ‘How to create better stories in your content marketing: Tips for success’, I reveal how to create storytelling content so you bond with your customers and ultimately get more sales.

How to create better stories in your content marketing: Tips for success:

02:12 What is a content marketing story? 

03:00 Why is storytelling so compelling?

03:29 How to make a good content marketing story?

05:10 How to tell your content marketing story successfully

06:32 To recap

Remember to listen to the full episode for all the details.

To learn more about my business marketing services and training courses, visit my website: simonecunningham.com

✅ Free session - Book Followers to Customers Content Funnel Audit (1:2:1 call). 

◾️ Over 30-minutes, will discuss your current content, examine your content marketing funnel and the three essential types of content you need to be creating for your business to attract and convert customers. Book here.

✅ Free session - Book your PR Story Pitch Audit (1:2:1 call). 

◾️ Over 30-minutes, we’ll come up with ideas for your PR story pitch and discuss a plan to capitalise on your thought leadership opportunities to get you seen in 2022. Book here.

🚀 Content Boss 1:2:1 live online training

◾️ Content creation, content marketing training, content strategy development, content planning and more, to become the go-to expert and brand leader in your industry and attract customers organically. Limited spots are available. Enquire here.

🚀 Publicity Boss 1:2:1 live online training

◾️ Public relations and thought leadership training to maximise your media coverage and publicity opportunities in podcasts, videos, social media and online publications. Limited spots are available. Enquire here.

⭐ Socials

• Instagram
• Facebook
• LinkedIn

💥 For more tips join my Facebook Community - Media and Content Strategies for Driven Business Owners.

💥 Join my Meetup group for access to Masterclasses and exclusive free online sessions. 

Thank you for listening. Please remember to rate, review and follow me if you found this episode valuable. 

Enjoy the rest of your day. I'll see you in the next episode.

Simone 🌸

Location: Gold Coast, Australia.

Hi, welcome back.

In today’s episode, ‘Stop pitching these story ideas to journalists [What is and isn't news]’, I reveal the story ideas that are not newsworthy and give you my tips on what is newsworthy so you can start getting your stories featured in the media.

Stop pitching these story ideas to journalists [What is and isn't news]:

02:08 1. Stop pitching news that’s already been announced

03:22 2. Stop pitching bland business or brand announcements 

05:00 3. Stop pitching common and everyday occurrences

06:52 To recap

Download your cheatsheet - Newsworthy story ideas for your business. 

Remember to listen to the full episode for all the details.

To learn more about my business marketing services and training courses, visit my website: simonecunningham.com

✅ Free session - Book Followers to Customers Content Funnel Audit (1:2:1 call). 

◾️ Over 30-minutes, will discuss your current content, examine your content marketing funnel and the three essential types of content you need to be creating for your business to attract and convert customers. Book here.

✅ Free session - Book your PR Story Pitch Audit (1:2:1 call). 

◾️ Over 30-minutes, we’ll come up with ideas for your PR story pitch and discuss a plan to capitalise on your thought leadership opportunities to get you seen in 2022. Book here.

🚀 Content Boss 1:2:1 live online training

◾️ Content creation, content marketing training, content strategy development, content planning and more, to become the go-to expert and brand leader in your industry and attract customers organically. Limited spots are available. Enquire here.

🚀 Publicity Boss 1:2:1 live online training

◾️ Public relations and thought leadership training to maximise your media coverage and publicity opportunities in podcasts, videos, social media and online publications. Limited spots are available. Enquire here.

⭐ Socials

• Instagram
• Facebook
• LinkedIn

💥 For more tips join my Facebook Community - Media and Content Strategies for Driven Business Owners.

💥 Join my Meetup group for access to Masterclasses and exclusive free online sessions. 

Thank you for listening. Please remember to rate, review and follow me if you found this episode valuable. 

Enjoy the rest of your day. I'll see you in the next episode.

Simone 🌸

Location: Gold Coast, Australia.

Hi, welcome back.

In today’s episode, ‘Why your podcast and video interviews are failing: 3 reasons and how to fix it’, I show you how to interview your guests more successfully by revealing the 3 most common reasons why podcast and video interviews go wrong, and what you can do to fix it.

Why your podcast and video interviews are failing: 3 reasons and how to fix it:

02:09 Reason #1: Your guests don’t feel comfortable
04:23 Reason #2: You’re asking closed-ended questions
05:51 Reason #3: Lack of preparation. Either you, your guests, or both
07:38 To recap

Remember to listen to the full episode for all the details.

To learn more about my business marketing services and training courses visit my website: simonecunningham.com

✅ Free session - Book Followers to Customers Content Funnel Audit (1:2:1 call). 

◾️ Over 30-minutes, will discuss your current content, examine your content marketing funnel and the three essential types of content you need to be creating for your business to attract and convert customers. Book here.

✅ Free session - Book your PR Story Pitch Audit (1:2:1 call). 

◾️ Over 30-minutes, we’ll come up with ideas for your PR story pitch and discuss a plan to capitalise on your thought leadership opportunities to get you seen in 2022. Book here.

🚀 Content Boss 1:2:1 live online training

◾️ Content creation, content marketing training, content strategy development, content planning and more, to become the go-to expert and brand leader in your industry and attract customers organically. Limited spots are available. Enquire here.

🚀 Publicity Boss 1:2:1 live online training

◾️ Public relations and thought leadership training to maximise your media coverage and publicity opportunities in podcasts, videos, social media and online publications. Limited spots are available. Enquire here.

⭐ Socials

• Instagram
• Facebook
• LinkedIn

💥 For more tips join my Facebook Community - Media and Content Strategies for Driven Business Owners.

💥 Join my Meetup group for access to Masterclasses and exclusive free online sessions. 

Thank you for listening. Please remember to rate, review and follow me if you found this episode valuable. 

Enjoy the rest of your day. I'll see you in the next episode.

Simone 🌸

Location: Gold Coast, Australia.

Hi, welcome back.

In today’s episode, ‘3 content marketing tactics to establish thought leadership and authority', I show you how to leverage your expertise and experience to expand brand awareness, attract higher quality leads and strengthen existing customer relationships.

3 content marketing tactics to establish thought leadership and authority:

02:56 Tactic 1 - Create content that’s original and authentic

04:16 Tactic 2 - Promote your content and pursue opportunities

05:30 Tactic 3 - Prioritise giving value in your content

06:45 To recap

Remember to listen to the full episode for all the details.

Download your free Content Marketing For Thought Leaders Cheatsheet. 

To learn more about my business marketing services and training courses visit my website: simonecunningham.com

✅ Free session - Book Followers to Customers Content Funnel Audit (1:2:1 call). 

◾️ Over 30-minutes, will discuss your current content, examine your content marketing funnel and the three essential types of content you need to be creating for your business to attract and convert customers. Book here.

✅ Free session - Book your PR Story Pitch Audit (1:2:1 call). 

◾️ Over 30-minutes, we’ll come up with ideas for your PR story pitch and discuss a plan to capitalise on your thought leadership opportunities to get you seen in 2022. Book here.

🚀 Content Boss 1:2:1 live online training

◾️ Content creation, content marketing training, content strategy development, content planning and more, to become the go-to expert and brand leader in your industry and attract customers organically. Limited spots are available. Enquire here.

🚀 Publicity Boss 1:2:1 live online training

◾️ Public relations and thought leadership training to maximise your media coverage and publicity opportunities in podcasts, videos, social media and online publications. Limited spots are available. Enquire here.

⭐ Socials

• Instagram
• Facebook
• LinkedIn

💥 For more tips join my Facebook Community - Media and Content Strategies for Driven Business Owners.

💥 Join my Meetup group for access to Masterclasses and exclusive free online sessions. 

Thank you for listening. Please remember to rate, review and follow me if you found this episode valuable. 

Enjoy the rest of your day. I'll see you in the next episode.

Simone 🌸

Location: Gold Coast, Australia.

Hi, welcome back.

In today’s episode, ‘How to find stories in your business: 3 tips for guaranteed PR exposure’, I explain how to find more stories to pitch to the media, online publications and podcasts. 

I promise you they are there, you just need to know where to look.

How to find stories in your business: 3 tips for guaranteed PR exposure:

02:37 Tip 1: Find stories in your products and services

04:02 Tip 2: Find stories in you and your people

05:13 Tip 3: Find stories in your customers

06:21 To recap

Remember to listen to the full episode for all the details.

Download your free Sellable StoryFinder Template.

To learn more about my business marketing services and training courses visit my website: simonecunningham.com

✅ Free session - Book Followers to Customers Content Funnel Audit (1:2:1 call). 

◾️ Over 30-minutes, will discuss your current content, examine your content marketing funnel and the three essential types of content you need to be creating for your business to attract and convert customers. Book here.

✅ Free session - Book your PR Story Pitch Audit (1:2:1 call). 

◾️ Over 30-minutes, we’ll come up with ideas for your PR story pitch and discuss a plan to capitalise on your thought leadership opportunities to get you seen in 2022. Book here.

🚀 Content Boss 1:2:1 live online training

◾️ Content creation, content marketing training, content strategy development, content planning and more, to become the go-to expert and brand leader in your industry and attract customers organically. Limited spots are available. Enquire here.

🚀 Publicity Boss 1:2:1 live online training

◾️ Public relations and thought leadership training to maximise your media coverage and publicity opportunities in podcasts, videos, social media and online publications. Limited spots are available. Enquire here.

⭐ Socials

• Instagram
• Facebook
• LinkedIn

💥 For more tips join my Facebook Community - Media and Content Strategies for Driven Business Owners.

💥 Join my Meetup group for access to Masterclasses and exclusive free online sessions. 

Thank you for listening. Please remember to rate, review and follow me if you found this episode valuable. 

Enjoy the rest of your day. I'll see you in the next episode.

Simone 🌸

Location: Gold Coast, Australia.

Hi, welcome back.

In today’s episode, ‘3 steps to creating business content that’s authentic’, I show you how to use the power of vulnerability to create business content that’s authentic, so you can stand out and attract more of your ideal customers.

3 steps to creating business content that’s authentic:

02.22 Step 1: Do some self-reflection

04:07 Step 2: Share stories that are personal (not private)

05:43 Step 3: Pay attention to your audience and the analytics

07.55 To recap

Remember to listen to the full episode for all the details.

Download your free How to Implement Vulnerability in Content Marketing Cheatsheet.

To learn more about my business marketing services and training courses visit my website: simonecunningham.com

✅ Free session - Book Followers to Customers Content Funnel Audit (1:2:1 call). 

◾️ Over 30-minutes, will discuss your current content, examine your content marketing funnel and the three essential types of content you need to be creating for your business to attract and convert customers. Book here.

✅ Free session - Book your PR Story Pitch Audit (1:2:1 call). 

◾️ Over 30-minutes, we’ll come up with ideas for your PR story pitch and discuss a plan to capitalise on your thought leadership opportunities to get you seen in 2022. Book here.

🚀 Content Boss 1:2:1 live online training

◾️ Content creation, content marketing training, content strategy development, content planning and more, to become the go-to expert and brand leader in your industry and attract customers organically. Limited spots are available. Enquire here.

🚀 Publicity Boss 1:2:1 live online training

◾️ Public relations and thought leadership training to maximise your media coverage and publicity opportunities in podcasts, videos, social media and online publications. Limited spots are available. Enquire here.

⭐ Socials

• Instagram
• Facebook
• LinkedIn

💥 For more tips join my Facebook Community - Media and Content Strategies for Driven Business Owners.

💥 Join my Meetup group for access to Masterclasses and exclusive free online sessions. 

Thank you for listening. Please remember to rate, review and follow me if you found this episode valuable. 

Enjoy the rest of your day. I'll see you in the next episode.

Simone 🌸

Location: Gold Coast, Australia.

Hi, it’s great to see you back here. 

In today’s episode, ‘3 ways business owners can be an awesome podcast guest’, I show you how to shine during your next podcast interview, so you can promote yourself and your business with confidence, give value to listeners, AND impress the host.

3 ways business owners can be an awesome podcast guest:

01:54 Podcast guest tip 1: Do your research

03:37 Podcast guest tip 2: Prepare with your audience in mind

05:46 Podcast guest tip 3: Be proactive

07:25 To recap

Remember to listen to the full episode for all the details.

Download your free Podcast Guest Checklist.

To learn more about my business marketing services and training courses visit my website: simonecunningham.com

✅ Free session - Book Followers to Customers Content Funnel Audit (1:2:1 call). 

◾️ Over 30-minutes, will discuss your current content, examine your content marketing funnel and the three essential types of content you need to be creating for your business to attract and convert customers. Book here.

✅ Free session - Book your PR Story Pitch Audit (1:2:1 call). 

◾️ Over 30-minutes, we’ll come up with ideas for your PR story pitch and discuss a plan to capitalise on your thought leadership opportunities to get you seen in 2022. Book here.

🚀 Content Boss 1:2:1 live online training

◾️ Content creation, content marketing training, content strategy development, content planning and more, to become the go-to expert and brand leader in your industry and attract customers organically. Limited spots are available. Enquire here.

🚀 Publicity Boss 1:2:1 live online training

◾️ Public relations and thought leadership training to maximise your media coverage and publicity opportunities in podcasts, videos, social media and online publications. Limited spots are available. Enquire here.

⭐ Socials

• Instagram
• Facebook
• LinkedIn

💥 For more tips join my Facebook Community - Media and Content Strategies for Driven Business Owners.

💥 Join my Meetup group for access to Masterclasses and exclusive free online sessions. 

Thank you for listening. Please remember to rate, review and follow me if you found this episode valuable. 

Enjoy the rest of your day. I'll see you in the next episode.

Simone 🌸

Hi everyone, thank you for joining me again. 

In today’s episode, 'Stop doing these 3 things when creating marketing content [if you want results]', I take you through the common mistakes that many small business owners and entrepreneurs make in their content marketing efforts. 

If you don’t realise it already, your marketing content is so valuable because it allows you to expand your audience and increase your brand’s name recognition without the need for expensive paid advertising. Amazing, right?

However, there are mistakes that can really let your content marketing down, waste your time and drive away potential customers. 

Stop doing these 3 things when creating marketing content [if you want results]:

01:53 What is content marketing?

03:00 Tip 1. Stop making your content all about you

04:12 Tip 2. Stop creating content with no purpose

05:39 Tip 3. Stop frequently changing marketing tactics or refusing to adopt new ones

07:30 To recap

Remember to listen to the full episode for all the details.

To learn more about my business marketing services and training courses visit my website: simonecunningham.com

✅ Free session - Book Followers to Customers Content Funnel Audit (1:2:1 call). 

◾️ Over 30-minutes, will discuss your current content, examine your content marketing funnel and the three essential types of content you need to be creating for your business to attract and convert customers. Book here.

✅ Free session - Book your PR Story Pitch Audit (1:2:1 call). 

◾️ Over 30-minutes, we’ll come up with ideas for your PR story pitch and discuss a plan to capitalise on your thought leadership opportunities to get you seen in 2022. Book here.

🚀 Content Boss 1:2:1 live online training

◾️ Content creation, content marketing training, content strategy development, content planning and more, to become the go-to expert and brand leader in your industry and attract customers organically. Limited spots are available. Enquire here.

🚀 Publicity Boss 1:2:1 live online training

◾️ Public relations and thought leadership training to maximise your media coverage and publicity opportunities in podcasts, videos, social media and online publications. Limited spots are available. Enquire here.

⭐ Socials

• Instagram
• Facebook
• LinkedIn

💥 For more tips join my Facebook Community - Media and Content Strategies for Driven Business Owners.

💥 Join my Meetup group for access to Masterclasses and exclusive free online sessions. 

Thank you for listening. Please remember to rate, review and follow me if you found this episode valuable. 

Enjoy the rest of your day. I'll see you in the next episode.

Simone 🌸

Location: Gold Coast, Australia.