Leaders & Legacies

By: Craig Andrews
  • Summary

  • The Leaders & Legacies Podcast celebrates leaders who are making a difference beyond themselves. It was inspired from events in 2021 when the host, Craig Andrews went into a 6-week coma. Even after waking up, his brain was scrambled for another two weeks. When his mind cleared, his wife started telling him how his team stepped up and ran the company without him. Freelancers reached out to his team and offered to do whatever was necessary while he was in the hospital. Craig believes we all make an impact greater than we realize and wants to honor owners and founders as they lead others. Craig Andrews is the founder and Principal Ally at allies4me. He’s been in the marketing space for more than two decades and has driven over a half-billion dollars of revenue. He’s spoken on dozens of podcast as well as conferences including Conversion Conference.
    Copyright 2025 Craig Andrews
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Episodes
  • 161 - Transforming Profitability Through Leadership with Chris Greco
    Jan 9 2025

    Chris Greco is the founder of Operator Up and author of 8 Steps to Overcoming Adversity. Greco recounts his journey of turning around a struggling company, emphasizing that true leadership emerges in times of hardship. He reveals how he revitalized a retail tech firm, guiding it through economic challenges and scaling it by nine times. Greco underscores the role of core values, teamwork, and an unyielding commitment to resilience in his leadership strategy. His approach to overcoming adversity—embracing discomfort to achieve greatness—offers a practical blueprint for any leader aiming to elevate their impact. With poignant stories and practical advice, Greco makes a compelling case for building a culture where employees know their leader “has their back,” which he argues is key to inspiring extraordinary results.

    Want to learn more about Chris Greco’s work? Check out his website at https://www.grecospeaks.com/.

    Connect with Chris Greco on LinkedIn at https://www.linkedin.com/in/chrisgreco/.

    Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.

    Want to learn more about Craig Andrews' work at allies4me? Check out his website at https://allies4me.com/.

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    33 mins
  • 158 - From Military Chaplain to Leadership Coach - Bobby Hulme-Lippert’s Journey
    Jan 7 2025

    Bobby Hulme-Lippert, a former Army chaplain and the founder of BHL Coaching, discusses the impact of leadership in high-stakes environments. Bobby shares his journey from the military to ministry, emphasizing how both roles taught him the true meaning of leadership: caring deeply for those under his guidance. Through his experiences, Bobby explains how fear and courage are inseparable in leadership, reflecting on his time in the Army post-9/11. He discusses the challenges leaders face, from the burnout of “becoming the role” to the importance of reflection and empathy in guiding others effectively. Bobby’s powerful insights into the healing potential of storytelling and the necessity of slowing down to achieve real progress offer a fresh perspective for leaders at any level. This episode is packed with actionable advice for anyone looking to lead with authenticity and resilience.

    Want to learn more about Bobby Hulme-Lippert's work? Check out his website at https://bhl.coach.

    Connect with Bobby Hulme-Lippert on LinkedIn at https://www.linkedin.com/in/hulmelippert/.

    Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.

    Want to learn more about Craig Andrews' work at allies4me? Check out his website at https://allies4me.com/.

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    35 mins
  • 160 - Building Irresistible Strategies - Leadership Lessons for 2025 Growth with Craig Andrews
    Jan 2 2025

    Craig Andrews opens up about his leadership philosophy in this special New Year’s episode of Leaders and Legacies. Sharing a deeply personal story of resilience, Craig recounts how his team sustained his business during a six-week coma, a testament to trust and leadership. He emphasizes that successful growth requires more than ambition—it demands a clear marketing strategy, actionable goals, and an appropriate budget.

    Craig debunks common misconceptions about marketing, distinguishing tactics from strategy. He outlines the elements of his Irresistible Growth Framework, focusing on clarity in messaging and cultivating an "irresistible aura." Vulnerability, Craig notes, isn’t a weakness but a magnetism that builds human connection. He also shares insights on allocating marketing budgets effectively, citing benchmarks from industry leaders.

    This episode is a call to action for leaders aiming to make 2025 their best year yet. With strategic foresight and authenticity, Craig shows how leaders can inspire teams, attract clients, and achieve sustainable growth.

    Want to learn more about Craig Andrews' work at allies4me? Check out his website at https://allies4me.com/.

    Connect with Craig on LinkedIn at https://www.linkedin.com/in/craig-andrews/.

    Think you'd be a great guest on the show? Apply at https://podcast.allies4me.com/podcast-guest/.

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    16 mins

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