Social Media for B2B Growth: LinkedIn Strategies and Tips

By: LinkedIn Expert & Trainer - Michelle J Raymond
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  • Summary

  • Ready to dominate LinkedIn and lead your industry? The Social Media for B2B Growth Podcast is your go-to resource for B2B marketers and business owners who want to turn LinkedIn into a powerful tool for growth. Hosted by Michelle J Raymond, a LinkedIn expert and strategist, this podcast explores the strategies that can transform your business from invisible to influential on LinkedIn. Each week, Michelle brings actionable insights, real-world examples, and expert guests to help you: • Master LinkedIn Social Selling: Drive sales and scale your network with proven techniques tailored for B2B success. • Build a Thriving LinkedIn Community: Learn how to create an active, engaged audience around your brand. • Boost Your Business & Personal Brand: Get expert advice on positioning yourself as a leader in your industry. • Create Content That Converts: Unlock the secrets to producing LinkedIn content that grabs attention and drives results. • Activate Employee Advocacy: Empower your team to represent your business and amplify your reach on LinkedIn. This podcast isn’t just talk – it’s packed with actionable tips you can implement immediately to grow your business and get ahead of your competition. Whether you're just getting started or looking to fine-tune your LinkedIn strategy, tune in and start leading your industry.
    Michelle J Raymond - B2B GROWTH CO PTY LTD - All rights reserved
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Economics Marketing
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Episodes
  • Crush LinkedIn in 2025 Without Ads - Top Organic Strategies Revealed

    Crush LinkedIn in 2025 Without Ads - Top Organic Strategies Revealed
    Oct 29 2024

    No budget for LinkedIn Ads? No worries. In this episode we look at the top organic strategies for LinkedIn Marketers in 2025.

    Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ

    Key moments in this episode:
    00:00 Crushing LinkedIn in 2025
    04:44 LinkedIn Content Planning
    07:29 LinkedIn for business foundations
    10:05 Employee Advocacy on LinkedIn
    14:39 Thought Leadership on LinkedIn
    18:41 Upcoming Episodes

    ABOUT MICHELLE J RAYMOND
    Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.

    Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/

     B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.

    Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

     Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

    Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

    #LinkedIn #ContentMarketing #B2BMarketing
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    21 mins
  • Break Free From Boring Content - How Brands Can Win at LinkedIn (2025)

    Break Free From Boring Content - How Brands Can Win at LinkedIn (2025)
    Oct 23 2024

    LinkedIn is crowded, and playing it safe and putting out boring content will not help your brand stand out and win opportunities on LinkedIn. What will work? I asked expert guest and LinkedIn insider - Robin O Connell to share what's working and what isn't for brands as we head into 2025.

    Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ

    Key moments in this episode:

    00:00 LinkedIn Marketing Challenges for 2025
    00:48 LinkedIn Insider: Robin O Connell
    02:08 The Growing LinkedIn Demographic
    07:13 Breaking Free from Boring: Creative Strategies for B2B Brands
    13:35 Balancing Brand Consistency and Creativity
    20:06 The Power of Branding and Creativity
    20:57 Sales and Marketing on LinkedIn
    21:51 The Risks of Focusing Solely on Lead Generation
    22:37 Balancing Short-Term and Long-Term Marketing Strategies
    26:51 Practical Tips for Differentiating Your Brand
    29:38 Injecting Creativity and Emotion into B2B Content
    33:28 Final Thoughts and Actionable Tips

    Connect with Robin O Connell LinkedIn - https://www.linkedin.com/in/robinoconnellin/

    ABOUT MICHELLE J RAYMOND
    Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.

    Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/

     B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.

    Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

     Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

    Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

    #LinkedIn #ContentMarketing #LinkedInForBusiness
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    35 mins
  • Employee Advocacy Just Got Harder with this LinkedIn Change

    Employee Advocacy Just Got Harder with this LinkedIn Change
    Oct 15 2024

    The benefits of employee advocacy are well known, but LinkedIn is making a change that will limit how this works on the platform. To make sure your business is prepared let's go through the changes and alternatives for your business.

    Today's episode is sponsored by Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ

    Key moments in this episode:
    00:00 LinkedIn Announcement
    03:20 The My Company and Employee Advocacy Tabs on LinkedIn
    04:49 The Impact of Removing These Features
    06:18 Exploring Alternatives for Employee Advocacy
    08:27 Cost-Effective Solutions for Small Businesses
    09:47 Planning for LinkedIn Success in 2025

    For more details - https://www.linkedin.com/help/linkedin/answer/a6836874?hcppcid=search

    ABOUT MICHELLE J RAYMOND
    Michelle J Raymond is an international LinkedIn™️ B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn™️ and let her know you are part of the community of podcast listeners.

    Connect with Michelle J Raymond on LinkedIn™️ - https://www.linkedin.com/in/michellejraymond/

     B2B Growth Co offers LinkedIn™️ Training for teams to build personal and business brands and a LinkedIn™️ Profile Recharge service for Founders/CEOs.

    Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

     Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/

    Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

    #LinkedIn #EmployeeAdvocacy #LinkedInForBusiness
    Show More Show Less
    12 mins

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