This week I was joined by Aynsley Damery, founder of Clarity. We did a deep dive into the evolution of accounting from compliance-driven services to impactful business advisory. With his passion for helping small businesses thrive, Aynsley shares how he’s empowering accountants to break free from traditional models and make a meaningful difference. Key Topics Discussed: The Journey into Accounting: How Aynsley was inspired by his father’s small business struggles. His mission to bridge the gap between compliance and advisory services. Revolutionising the Accounting Practice: Aynsley’s transformation of a regional firm into a niche advisory powerhouse. The bold branding and innovative office designs that broke the mould of “beige and blue” accounting. What Is Business Advisory? Simplified: Helping business owners achieve their unique goals. The challenges accountants face in scaling advisory services and why the old frameworks no longer work. The Creation of Clarity: How Clarity was born to systemise advisory services at scale. The challenges of launching a SaaS product for accountants. Success stories of accountants doubling profitability using Clarity’s proven methods. The Magic of Simplicity: Why simplicity and accountability are at the heart of Clarity’s success. How guided implementation and habit-building can transform client relationships. Empowering Small Business Owners: The need to shift the narrative from just tax returns to true business partnerships. Helping clients understand their numbers and make better financial decisions. Actionable Insights: For Accountants: Dedicate just 90 minutes a week to business advisory services, and follow a proven playbook to scale profitably. For Small Business Owners: Partner with an accountant who can simplify your numbers and help you map out actionable goals. Memorable Moments: The metaphor of accountants as "Superman"—able to do extraordinary things with their unique superpowers. The importance of embracing creativity and innovation in an industry that’s often seen as rigid. Email: hello@clarity-hq.com Website: Clarity HQ LinkedIn: Aynsley Damery Book a Demo: Clarity Demo Elite Firm Programme: Elite Firm Score App Aynsley Damery is a highly experienced accountant, ex-KPMG professional, and the former founding partner of Tayabali Tomlin, an award-winning accounting firm specializing in business advisory under the banner of "Accounting for Entrepreneurs." This firm garnered multiple awards before being sold to Crowe in 2018. Currently, Aynsley is the founder and CEO of Clarity, a comprehensive business advisory engine designed for accountants. Clarity supports firms in establishing profitable, repeatable, and scalable business advisory services. Advised thousands of businesses globally. Serves as an advisory board member for various companies and charities. Recognized as one of the UK’s most influential accountants on social media. Frequent international keynote speaker. Brand-new 7 Week Capacity Creation Programme (inspired by the successful Elite Firm Programme), specifically tailored for accountants who feel pressed for time. Learn More: Courses by Clarity HQ Black Friday Discount: 35% Off with code BLKFRI24 Watch the show on YouTube Connect with Ashley on LinkedIn My Website https://just.15mins.day Connect with the show The Friday Club Free LinkedIn™️ Profile Review I offer a free LinkedIn™️ profile review It will give you some pointers to make your profile POP and more importantly help you stand out. How it works 1 Sign up for my Monday Nudge 2 I'll do the review and send it to you as a short video 3 Every Monday you will get a nudge with 5 ideas for Content Creation Why I do this 1 Help more people stand out on LinkedIn™️ 2 It showcases my expertise 3 It helps me learn even more and gain more experience with creating video Here's the link https://just.15mins.day/f/free-profile-review
