In this episode of Local Service Mastery, I sit down with Keigan Carthy to dive deep into the world of Facebook Ads and Google Local Service Ads (LSAs) for local home service businesses. We discuss proven strategies for crafting compelling ad creatives, the importance of tracking and optimizing leads, and how to maximize the effectiveness of your ad spend. Keigan shares his expert insights on the unique challenges and opportunities in different markets, how to overcome common pitfalls, and why retargeting and seasoned ad accounts can make all the difference. Whether you're new to digital marketing or looking to refine your approach, this episode is packed with valuable tips to help you generate more high-quality leads and grow your business. Tune in to learn how to turn your advertising efforts into a well-oiled lead-generating machine!

In this episode of Local Service Mastery, we sit down with Ted Budzichowski, the CEO of Wirefox Electric. While Ted is one of the best electricians in Odenton, MD, it wasn't always that way. We sat down to discuss his journey through the challenges of working with digital marketing companies. Ted shares candid stories about past experiences with marketing agencies that overpromised and underdelivered, revealing the red flags every home service business should watch for. From misleading metrics to locked-in contracts, Ted provides valuable insights into how to spot ineffective marketing tactics and find partners that genuinely help your business grow. Tune in to learn what you need to know to avoid common pitfalls and ensure your marketing efforts are actually making your phone ring.