• Marketing and Sales Mastery: Tactics for Better Gym Lead Conversion

  • Feb 24 2025
  • Length: 21 mins
  • Podcast

Marketing and Sales Mastery: Tactics for Better Gym Lead Conversion

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  • Summary

  • In this episode of “Run a Profitable Gym,” Chris Cooper reveals the monthly leaderboards for set, show and close rates in top gyms around the world.

    These gyms aren’t just getting a ton of leads—they’re following through by booking appointments, getting people to show up and closing sales.

    Chris shares the exact strategies these top performers are using, from lead-nurture systems to high-converting sales processes.

    He also highlights four owners whose gyms landed on all three leaderboards. You’ll hear from one of them, Matt Michaud, in our next episode, airing Feb. 27.

    Tune in to learn how some of the best gyms in the industry are dominating sales and marketing, then take action to improve your sales funnel.

    Links

    Gym Owners United

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    00:51 - Key marketing metrics

    03:44 - Leaderboard breakdown

    07:36 - Gyms on all three leaderboards

    11:37 - Tips from the leaders

    18:54 - Where to learn more
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